2014 DTC National news and announcements
On Tuesday, President-Elect Donald Trump announced his nomination for Rep. Tom Price (R-GA) for Secretary of the U.S. Department of Health and Human Services. In 2010, Rep. Price spoke at our conference and discussed the role of the federal government in healthcare and health insurance. To hear his views on health, and government’s place in […]
The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 16th Annual DTC National Conference to be held April 19-21 in Boston. Sponsored by Health Monitor Network, the 2016 Advertising Awards showcase the best […]
As I wind down my career I wanted to reflect on my favorite project. In 2000 I thought there was the need for a well organized meeting of DTC professionals. At the time there were several attempts made by conference companies to run DTC meetings. The problem I had with them was they were developed […]
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 15th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2016 Top 25 DTC Marketers and Hall of Fame class on the evening of April 19 sponsored […]
More than 500 DTC marketing industry executives convened at the 15th annual DTC National Conference this past April to learn more about what patients want – and how they, as marketers, can best serve those wants and needs. The overarching theme of the 2015 event was clear: working with the new patient. Kicking things off […]
After a patient initiates treatment, the real selling-process begins. More than ever, patients are approaching Rx-trialing with a heavy dose of skepticism. It’s understandable. Oftentimes, long-term treatment is thrust upon patients without time to get comfortable. And sometimes, those patients have healthy fears over side effects. On the other side of the coin, many patients […]
Patient non-adherence is a serious public health concern. But three factors – motivation, recall, and comprehension – have been shown to yield the best results for combatting this issue. To leverage the power of these key influencers, brands should consider utilizing narrative communication methods. Specifically: Strategic, regulatory-compliant, patient-driven storytelling. Sometimes it’s striking how healthcare topics […]
Like Abraham Maslow’s famous quip about every problem looking like a nail if your only tool were a hammer, healthcare marketers have traditionally had an understandably narrow focus on the specifics of a disease state and how consumers engaged in related care. While this focus has repeatedly proven to be effective, one wonders if an […]
