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Author Archive | Oliver Portmann

DTC Perspectives | DTC in Focus

Telling the Healthcare Story

Patient non-adherence is a serious public health concern. But three factors – motivation, recall, and comprehension – have been shown to yield the best results for combatting this issue. To leverage the power of these key influencers, brands should consider utilizing narrative communication methods. Specifically: Strategic, regulatory-compliant, patient-driven storytelling. Sometimes it’s striking how healthcare topics […]

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