Virtual Webinars

2025 Talking DTC

Jan – November, 2025 | 1:30pm Eastern
Talking DTC with Bob Ehrlich

2025 Calendar

DTC Perspectives returns with a virtual series of events in 2025 to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Resuming in mid-January, each month we will host Talking DTC with Bob Ehrlich. Each series will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by our CEO, will discuss top DTC marketing topics.

Talking DTC with Bob Ehrlich

Upcoming Webinars

    • Wed, Jan 29, 2025 / Talking DTC: Trends, Challenges, and What’s Ahead in DTC Marketing
    Wed, Jan 29, 2025 / Talking DTC: Trends, Challenges, and What’s Ahead in DTC Marketing

    Join us for an exploration of the current state and future direction of the Direct-to-Consumer (DTC) marketing industry as we look ahead to 2025. This webinar brings together top industry experts to discuss the trends, challenges, and innovations shaping DTC marketing today. From the evolving role of digital channels and new technologies to the increasing importance of personalized consumer experiences, our panelists will share insights on where the industry is headed and how you can prepare for the future. Don’t miss this opportunity to gain valuable perspectives on staying competitive and driving growth in the dynamic DTC landscape.


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    Bob Ehrlich
    CEO,
    DTC Perspectives
    https://www.dtcperspectives.com/wp-content/uploads/2025/01/Danielle-Ruderman.png
    Darielle Ruderman
    Senior Director, Consumer Marketing,
    ViiV Healthcare
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    Mika Thorley
    Director, Consumer Marketing
    Tarsus Pharmaceuticals, Inc.
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    Kelly Bock
    Director, Consumer Marketing,
    Sumitomo Pharma America, Inc.


    Talking DTC with Bob Ehrlich

    Past Webinars

    • Wed, Nov 20 , 2024 / Talking DTC: What Does AI Mean for DTC Marketing?
    • Wed, September 25, 2024 / Talking DTC: Maximizing Your ROI in DTC Marketing
    • Wed, Oct 30 , 2024 / Talking DTC: Innovations in Social Media: Transforming DTC Marketing
    Wed, Nov 20 , 2024 / Talking DTC: What Does AI Mean for DTC Marketing?

    Discover the power of artificial intelligence in reshaping the Direct-to-Consumer (DTC) marketing industry. In this webinar, we’ll dive into how AI is driving innovation, enhancing personalization, and optimizing strategies to improve patient engagement and campaign effectiveness. Our expert panel will explore pragmatic applications of AI – from predictive analytics and audience targeting to automated content creation and sentiment analysis – while discussing the challenges and opportunities that AI presents in healthcare marketing. Join us to learn how you can harness AI to stay ahead in the evolving DTC landscape and what the future holds for this transformative technology.


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    Bob Ehrlich
    Chairman,
    DTC Perspectives
    https://www.dtcperspectives.com/wp-content/uploads/2024/11/Jacob-Braude-160x160.png
    Jacob Braude
    Principal, ZS
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    Scott Snyder
    Chief Digital Officer,
    EVERSANA
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    Monica Herschelman
    Senior Vice President & Account Director, Greater Than One
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    Mark Bard
    Co-Founder and Managing Partner, The DHC Group

    Wed, September 25, 2024 / Talking DTC: Maximizing Your ROI in DTC Marketing
    Join us for an insightful webinar on the art of optimizing your media mix in DTC marketing. Our expert panel will delve into the latest strategies for maximizing ROI, exploring the impact of media spending across various channels. We will discuss how to leverage data analytics to fine-tune your marketing efforts and ensure optimal allocation of your advertising budget. Discover industry trends, spending patterns by category, and innovative approaches to enhance your DTC campaigns. Don’t miss this opportunity to gain valuable insights from leaders in pharmaceutical marketing, data analytics, and media strategy.

    https://www.dtcperspectives.com/wp-content/uploads/2024/11/Bob-Ehrlich-625x625-1-160x160.png
    Bob Ehrlich
    Chairman,
    DTC Perspectives
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    Victoria Summers
    Principal,
    ZS
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    Fred Church
    Founder,
    Format Analytics
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    Meg Barnett
    Director, Crossix Strategy,
    Veeva
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    Kit Burkus
    Sr. Principal, Measurement Innovation & Methodologies,
    IQVIA

    Wed, Oct 30 , 2024 / Talking DTC: Innovations in Social Media: Transforming DTC Marketing

    Explore the cutting-edge world of social media in DTC marketing in our latest webinar. Join industry experts as they discuss the newest innovations and strategies that are reshaping how pharmaceutical companies connect with consumers online. From leveraging emerging platforms and engaging with digital communities to navigating compliance and utilizing data-driven insights, this episode will cover the essential tactics for creating impactful social media campaigns. Learn from leading voices in pharma marketing, digital health, and influencer engagement on how to enhance your brand’s presence and effectively reach your target audience in the evolving digital landscape.


    https://www.dtcperspectives.com/wp-content/uploads/2024/11/Bob-Ehrlich-625x625-1-160x160.png
    Bob Ehrlich
    Chairman,
    DTC Perspectives
    https://www.dtcperspectives.com/wp-content/uploads/2024/10/Dani-Klein-01-160x160.png
    Dani Klein
    Social Marketing & Innovation Lead (Vaccines Portfolio),
    Pfizer
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    Breanna Hunt
    Founding Partner,
    HealthReach LLC
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    Caine Fair
    Group Director, Engagements,
    Grey Health
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    Matt Baczyk
    Director,
    Meta Health
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    Jessica Botting
    VP, Strategy & Creator Marketing Lead,
    Klick Health


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