Virtual Webinars
2024 Talking DTC
September – November, 2024 | 1:30pm Eastern
Talking DTC with Bob Ehrlich
2024 Calendar
Xpectives Health returns with a virtual series of events in 2024 to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Resuming in mid-January, each month we will host Talking DTC with Bob Ehrlich. Each series will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by our CEO, will discuss top DTC marketing topics.
- Wed, September 25, 2024 / Talking DTC: Maximizing Your ROI in DTC Marketing
Wed, September 25, 2024 / Talking DTC: Maximizing Your ROI in DTC Marketing
Join us for an insightful webinar on the art of optimizing your media mix in DTC marketing. Our expert panel will delve into the latest strategies for maximizing ROI, exploring the impact of media spending across various channels. We will discuss how to leverage data analytics to fine-tune your marketing efforts and ensure optimal allocation of your advertising budget. Discover industry trends, spending patterns by category, and innovative approaches to enhance your DTC campaigns. Don’t miss this opportunity to gain valuable insights from leaders in pharmaceutical marketing, data analytics, and media strategy.
Meg Barnett
Director, Crossix Strategy,
Veeva
Veeva
Kit Burkus
Sr. Principal, Measurement Innovation & Methodologies,
IQVIA
IQVIA