Sponsored Content Pharmaceutical companies pour billions of dollars each year into patient support programs, aiming to provide patients with drug information, financial assistance and other resources.But those resources aren’t actually reaching patients, new data say. Phreesia, which surveyed nearly 5,000 patients checking in for doctors’ appointments this past February and March, found that just 3% […]
Sponsored Content Populus Media, the leader in virtual care media solutions, today announced the positioning of its Custom Connect service as the first virtual patient acquisition platform, allowing pharmaceutical companies to realize immediate script lift ROI from their existing digital media campaigns. The company’s Custom Connect platform allows pharmaceutical brands to immediately realize revenue through […]
Health Union has acquired WEGO Health, now making the company “the largest team of experts, patient advocates and healthcare leaders, reaching scale that has never before been achieved in social health,” stated the press announcement. The combined forces allows them to connect with all patients, covering the spectrum from those “who passively seek information to […]
A claims-based analysis found that 26 million doses of CDC-recommended vaccines were missed in 2020. The report, commissioned by GSK and conducted by Avalere Health, an Inovalon Company, investigated claims from commercial, managed Medicaid, Medicare Advantage, and Medicare fee-for-service Part B from January through November 2020. When compared to the same time frame for 2019, […]
The term “healthcare” used to be reserved for working with the professionals: doctors, nurses, pharmacists, and others with the training to potentially deliver vital treatments and help improve patients’ lives. In quick fashion, several headlines during the COVID-19 pandemic have affected how we define what healthcare really means. Companies like Amazon, Microsoft, and even Uber […]
Sponsored Content Today, digital marketing has carved out a place for itself in virtually every business sector, including healthcare. This omnipresent technology is constantly evolving and presenting users with new capabilities through improved reach and retargeting capabilities. It’s a technology with countless proven uses, yet it still leaves many people wondering—what will be next? Over […]
In June 2018, the American Medical Association’s Annual House of Delegates meeting set out to devise a strategic plan that would “progress toward health equity.” The AMA Center for Health Equity was launched in April 2019, helmed by its first Chief Health Equity Officer, Aletha Maybank, M.D., M.P.H.. It was announced in May 2021 that […]
It was announced recently that Vaccinate Your Family and Merck would be teaming up to launch a new public health campaign, Don’t Skip, to encourage people to keep up-to-date on all recommended vaccines. According to Merck’s news release, the PSA features actress, activist, and author Gabrielle Union-Wade alongside her husband, retired NBA all-star champion Dwyane […]
As medications target more niche audiences, it can be difficult for pharmaceutical marketers to reach their sought-after sub-populations from the greater patient pool. Dan Wilmer, Chief Product Officer of InStep Health, detailed in an interview, shared yesterday, how partnering with DeepIntent allowed them to utilize cutting-edge data-driven capabilities for a multichannel brand campaign: “What [our […]
The Ad Council’s continued awareness campaign with the Alzheimer’s Association is being brought directly to patients and caregivers via a campaign extension partnership with Phreesia. According to the news release, in the 10 weeks post-campaign launch, “over half the people who engaged with the campaign as they checked in for a healthcare visit on Phreesia’s […]
