Thought Leaders for Health Care Marketers

I’ve been pondering what the revolution in artificial intelligence (AI) truly means for DTC marketing. Can my aging brain grasp how AI works? Does it mean DTC advertising could be developed without engaging real patients, or even without agencies crafting the ads? Could we one day see virtual pharma marketers? Imagine our annual Top DTC […]

 Media courtesy of Vivvix   Can a drug commercial shock me? I have been watching them, analyzing them, and critiquing them for almost 30 years. Jardiance is well known in the ad world for its musical- and dance-themed diabetes ads. Love them or hate them, they are different and effective. In announcing a newer […]

I have been a close observer of DTC advertising for about 28 years. One of the issues I have is that most DTC television ads still have a similar look. You all know the type of ad that starts with some actor patients saying they have condition X, so they asked their doctor about drug […]

The 25th Annual DTC National Conference is your gateway to discovering the cutting-edge strategies redefining direct-to-consumer (DTC) marketing in pharma. Set to take place April 2025 at the Westin Copley Place in Boston, this milestone event promises to bring together the brightest minds and trailblazing leaders in the industry. Join us as we tackle the […]