Sponsored Content Today, digital marketing has carved out a place for itself in virtually every business sector, including healthcare. This omnipresent technology is constantly evolving and presenting users with new capabilities through improved reach and retargeting capabilities. It’s a technology with countless proven uses, yet it still leaves many people wondering—what will be next? Over […]
In June 2018, the American Medical Association’s Annual House of Delegates meeting set out to devise a strategic plan that would “progress toward health equity.” The AMA Center for Health Equity was launched in April 2019, helmed by its first Chief Health Equity Officer, Aletha Maybank, M.D., M.P.H.. It was announced in May 2021 that […]
It was announced recently that Vaccinate Your Family and Merck would be teaming up to launch a new public health campaign, Don’t Skip, to encourage people to keep up-to-date on all recommended vaccines. According to Merck’s news release, the PSA features actress, activist, and author Gabrielle Union-Wade alongside her husband, retired NBA all-star champion Dwyane […]
As medications target more niche audiences, it can be difficult for pharmaceutical marketers to reach their sought-after sub-populations from the greater patient pool. Dan Wilmer, Chief Product Officer of InStep Health, detailed in an interview, shared yesterday, how partnering with DeepIntent allowed them to utilize cutting-edge data-driven capabilities for a multichannel brand campaign: “What [our […]
The Ad Council’s continued awareness campaign with the Alzheimer’s Association is being brought directly to patients and caregivers via a campaign extension partnership with Phreesia. According to the news release, in the 10 weeks post-campaign launch, “over half the people who engaged with the campaign as they checked in for a healthcare visit on Phreesia’s […]
A multidimensional COVID-19 awareness and education campaign was unveiled this month by PatientPoint, the first project under the newly-merged PatientPoint and Outcome Health. In addition to educating about the COVID-19 vaccines, the campaign will also target vaccine-hesitant groups, including Black and Hispanic communities. According to the news release, “[t]he campaign’s marquee segment, What Happens Next?, represents a collaboration […]
In January, President Biden aimed to administer 100 million COVID-19 vaccination shots to Americans in the first 100 days that his administration had taken office. Initially seen as aggressive, that objective was met only 58 days in. In a recent speech, the president explained how this was achieved: “Using the power given to a President […]
It was announced earlier this month that PatientPoint had combined forces with Outcome Health to launch a new platform company, PatientPoint Health Technologies. Functioning under the PatientPoint brand, this merger amplifies doctor-patient interactions across the entire patient care journey and, as noted in the release, helps “meet the tech-enabled patient engagement needs of nearly 150,000 […]
With World Cancer Day on Feb 4, 2021, Ogilvy Health closed in on their year-long commitment to cancer awareness through their passion project, #EverydayMatters. DTC Perspectives spoke with two of the team members behind the campaign for its launch and again in late summer for an update. Coming full circle, we spoke with Deb Ciauro, […]
In analyzing data from November and December for its sixth wave of research, the Commonwealth Fund, Phreesia, & Harvard found that, even though there was another surge of COVID-19 cases largely across the country, the number of outpatient practice visits remained stable. When compared to the baseline week of March 1, the November and December […]
