Thought Leaders for Health Care Marketers

DTC Perspectives is the chief source of best practices, knowledge, and insight for leading healthcare marketers creating and implementing direct-to-consumer communications

What We Do


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Live

Events

Join and network with healthcare marketing leaders in-person at our live events, over 20 years running.

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Talking DTC

Webinars

Tune in live or view past recordings of Talking Health to hear industry experts discuss the future of health marketing

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Industry

Awards

Honoring the health marketing industry’s best campaigns and individuals. Submit your best work and nominate excellent individuals today!

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Business Development

Consulting

We help media, tech, data, agency, and healthcare suppliers reach pharma decision-makers and grow in the DTC market

Our Audience



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News

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September 18, 2026

Every September, Snow celebrates Patient Appreciation Month, dedicated to thanking the patients who share their experiences, perspectives, and time with us. There is no single way to make an impact. From sharing a personal story to supporting a fellow Ambassador or exploring opportunities to get involved, every contribution helps make our community stronger. It started […]

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September 1, 2026

Eleven months ago, an FDA warning letter was a rare event. Enforcement letters had fallen from more than 130 a year in the late 1990s to just five in all of 2024. Then came last September, when the FDA’s Office of Prescription Drug Promotion (OPDP) sent more than 60 warning and untitled letters in a […]

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August 19, 2026

Image: Eric Muller, Chief Executive Officer of Lucid Group Rick Sannem, outgoing CEO, transitions to Strategic Advisor to the Board   LONDON & PHILADELPHIA, 19 August 2026 – Lucid Group, a leader in healthcare communications and commercialisation, today announced that Eric Muller has joined the agency as Chief Executive Officer. He will succeed CEO, and […]

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July 20, 2026

  The FDA has launched a salvo at branded television advertising by trying to officially change the adequate provision rule, which allows for alternative means of risk disclosure. Eliminating adequate provision would force the full disclosure of all risks and side effects included in the approved label. This would effectively eliminate the ability to run […]

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