The 25th Annual DTC National is returning April 22-24, 2025 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies.
UNIQUE FEATURES OF THE DTC NATIONAL:
2:00pm – 4:25pm: DTC National General Sessions | AMERICA SOUTH
6:00pm – 9:00pm: DTC Advertising Awards & Agency Vanguard Awards | AMERICA SOUTH
Sponsored by Phreesia Life Sciences
9:00pm – Close: After-party | DTC Advertising Awards & Agency Vanguard Awards | AMERICA BALL ROOM
Sponsored by Phreesia Life Sciences
8:25 – 9:25: Networking Breakfast | America Foyer
9:25 – 4:25: DTC National General Sessions | America South
6:00 – 9:00pm: Top DTC Marketers of the Year & Hall of Fame Inductees Ceremony | AMERICA FOYER / SOUTH
Sponsored by PatientPoint
8:25 – 9:25: Networking Breakfast | 7th Floor
9:25 – 12:00: DTC Breakouts | 7th Floor