The DTC National Advertising Awards, are designed to recognize communication excellence in a field with multiple constituencies, varying needs, and significant challenges. The Ad Awards showcase exemplary work spanning multiple media and therapeutic disciplines. Categories may change slightly year to year to reflect the evolution of our industry. Entries are judged by the DTC Perspectives’ editorial and executive teams. Gold, Silver and Bronze awards are presented in each category at a special ceremony during our DTC National Conference.

New for 2027: Entries for the 2027 Ad Awards will be charged a fee of $495 if entries are submitted after October 1, 2026. If your campaign is selected as a finalist, the full $495 entry fee will be credited toward the purchase of a reserved table or individual Awards Dinner passes.