2024 DTC Advertising Awards Finalists & Winners
April 18, 2024 | Westin Copley Place | Boston
April 18, 2024 | Westin Copley Place | Boston
Xpectives.Health, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 17-18; all events are a part of the Xpectives.Health Summit (April 16-18) in Boston.
Sponsored by Phreesia, the 2024 Advertising Awards showcase the best marketing and advertising across 17 categories. Gold, Silver, and Bronze winners were announced during the Advertising Awards ceremony held on April 18th.
“Phreesia is proud to sponsor DTC National and to present this year’s Advertising Awards,” said David Linetsky, SVP, Life Sciences. “Part of our commitment to making care easier every day is our belief that direct-to-consumer engagement can help support patients in taking a more active role in their care, enhance patient-provider dialogue and improve health outcomes. We commend this year’s finalists for their innovation and creativity and applaud their continued efforts to improve consumer engagement.”
Some media for judging provided in association with MediaRadar.
Editor’s Note: Finalist info was provided at time of submission. Some responsibilities may have changed since then.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com or Jennifer@xpectives.health) with any awards inquiries.
Thank you to our 2024 Ad Awards Sponsor:
And the 2024 Ad Awards Finalists & Winners are…
Gold Winners
Silver Winners
Bronze Winners
Honorable Mentions
| Best Disease Education Website | ||
| Disease State | Manufacturer(s) | Agencies / Additional Partners |
| AboveMS.com | Biogen | Patients & Purpose |
| DryEyeProblems.com | Bausch + Lomb | Patients & Purpose |
| EyelidCheck.com | Tarsus Pharmaceuticals, Inc. | Heller Agency |
| GetRealAboutDiabetes.com | Novo Nordisk | |
| IWillTakeOnLupus.com | GSK | Targetbase |
| LoveYourLiver.us | AstraZeneca, Exelixis, Eisai, Merck, Genentech | Community Health Marketing (CHM), Blue Faery |
| NoTimetoWait.com | BMS & Pfizer | Heartbeat, Real Chemistry, Publicis North America, Carat |
| PlaquePsoriasisTreatment.com | AMGEN Pharmaceuticals | Havas Village X / Havas Production Studios |
| Thyroideyes.com | Amgen | AREA 23, an IPG Health Company |
| YourHeartsMessage.com | Pfizer | 21G |
| Best New Branded Website | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| JornayPM.com | Ironshore | Fingerpaint / Kremer/Johnson |
| Litfulo.com | Pfizer | FCB Health NY, an IPG Health Company |
| Nubeqa-us.com | Bayer | Area 23 on Hudson, an IPG Health Company |
| Opdualag.com | BMS | Humancare, an IPG Health Company |
| OptuneGio.com | Novocure | Patients & Purpose |
| PAXLOVID.com | Pfizer | FCB Health NY, an IPG Health Company |
| REBYOTA.com | Ferring Pharmaceuticals | Ogilvy Health / Thingee |
| Tezspire.com | Amgen & AstraZeneca | |
| Ultomirisgmg.com | Alexion Pharmaceuticals | FCB Health NY, an IPG Health Company |
| Wegovy.com | Novo Nordisk Foundation | |
| Best Branded Website | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Abilifyasimtufii.com | Otsuka | Patients & Purpose |
| BOTOXCosmetic.com | AbbVie, Inc | BBDO |
| Entyvio.com | Takeda Pharmaceutical Company Limited | |
| Epclusa.com | Gilead Sciences, Inc. | |
| Experience-cosentyx.com/pso | Novartis Pharmaceuticals Corporation | Targetbase |
| IMFINZI.com (Oncology) | AstraZeneca | Patients & Purpose |
| Keytruda.com | Merck & Co., Inc. | Digitas Health |
| KRYSTEXXA.com | Amgen | Epsilon |
| Otezla.com | AMGEN Pharmaceuticals | Havas Village X / Production Company: Smuggler Editor: Hooligan Finishing & VFX: Syndicate Color: Nice Shoes Audio Mix: Duotone Audio Group Music: Duotone Audio Group |
| Ozempic.com | Novo Nordisk Foundation | |
| Rybelsus.com | Novo Nordisk Foundation | |
| Skyrizi.com/crohns | AbbVie, Inc | Digitas Health |
| VYVGART.com | argenx | Avalere Health |
| Best Disease Education Digital / Social Media | ||
| Disease State | Manufacturer(s) | Agencies / Additional Partners |
| “Can’t Stop Won’t Stop” for Lung Cancer Awareness Month | AstraZeneca | YuzuYelló, an IPG Health Company |
| Ask Me MS by Above MS | Biogen | Patients & Purpose |
| Building HPP Awareness on TikTok | Alexion, AstraZeneca Rare Disease | Snow Companies |
| COVID-19: Travis Kelce | Pfizer | Area 23, an IPG Health Company & FCB Health NY, an IPG Health Company |
| Dupuytren’s Contracture: Watching Education Unfold | Endo Pharmaceuticals | Fingerpaint (Agency), Rakish (Production Company), HealixGlobal (Media); Cake Films LLC (Photography); Whitehouse Post Productions (Post-Production); Company 3 (Color Correction); Wave Studios New York (Sound Design) |
| Dye Eye Problems | Bausch + Lomb | Patients & Purpose |
| Lung Cancer is Not Linear | AstraZeneca | YuzuYelló, an IPG Health Company |
| Lupus: I Will | GSK | Targetbase |
| Outsmarting DLBCL | ADC Therapeutics | YuzuYelló, an IPG Health Company |
| Plaque Psoriasis & Psoriatic Arthritis: PsOmething Different | AMGEN Pharmaceuticals | Havas Village X / Havas Production Studios |
| Best New Branded Digital / Social Media | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Abrysvo | Pfizer | FCB Chicago, an IPG Health Company |
| Arexvy | GSK | |
| CIBINQO™ (abrocitinib) | Pfizer | FCB Health NY, an IPG Health agency |
| Comirnaty | Pfizer & BioNTech | VML & Syneos Health |
| JORNAY PM | Ironshore | Fingerpaint / Kremer/Johnson |
| Lybalvi | Alkermes | Juice Pharma, now a part of Greater Than One |
| Mirena IUD | Bayer | Hill Holliday Health, an IPG Health Company |
| Opdualag | BMS | Humancare, an IPG Health Company |
| PAXLOVID | Pfizer | FCB Health NY, an IPG Health Company |
| REBYOTA | Ferring Pharmaceuticals | Ogilvy Health NA |
| SOTYKTU | BMS | Humancare, an IPG Health Company |
| ULTOMIRIS | Alexion Pharmaceuticals | FCB Health NY, an IPG Health Company |
| VABYSMO | Genentech | Grey NYC |
| Veozah | Astellas | |
| XDEMVY | Tarsus Pharmaceuticals, Inc. | Heller |
| Best Branded Digital / Social Media | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| AlphaID™ At Home Genetic Health Risk Service: You don’t have to be a scientist to discover your risk for Genetic COPD | Grifols | Targetbase |
| BENLYSTA: Little Things | GSK | Targetbase |
| BOTOX: My Everyday Wins | AbbVie, Inc | FCB Health New York, an IPG Health Company |
| CIMZIA: nr-axSpA Testimonial Paid Social Ads | UCB | Eversana Intouch, PHM |
| COSENTYX (Psoriatic Arthritis): PsAvor Life | Novartis Pharmaceuticals Corporation | Hill Holliday Health, an IPG Health Company |
| ENTRESTO: Living Proof | Novartis Pharmaceuticals Corporation | McCann Health NY, an IPG Health Company |
| ILUMYA: #ILUMYAFACTS | Sun Pharmaceuticals | Fingerpaint |
| KRYSTEXXA: Friendly Reminder | Amgen | Epsilon |
| OPDIVO + Chemo: Rob Patient Story (social) | BMS | Humancare, an IPG Health Company |
| OPDIVO + YERVOY: Terry Patient Story (social) | BMS | Humancare, an IPG Health Company |
| OPDIVO: Search – Brothers Rock (social) | BMS | Humancare, an IPG Health Company |
| Otezla: Live in the Moment | AMGEN Pharmaceuticals | Havas Village X / Production Company: Smuggler Editor: Hooligan Finishing & VFX: Syndicate Color: Nice Shoes Audio Mix: Duotone Audio Group Music: Duotone Audio Group |
| SAPHNELO® (anifrolumab-fnia): Lupus Awareness Month – Be Here for More Community | AstraZeneca | imre Health |
| TYSABRI® (natalizumab): The Spirit of TYSABRI | Biogen | Patients & Purpose |
| VUMERITY® (diroximel fumarate) TikTok Campaign | Biogen | Patients & Purpose |
| Xiaflex: Coffee & Cords: A Conversation Between People With Dupuytren’s Contracture | Endo Pharmaceuticals | Fingerpaint (Agency), Myles Beeson (Photography and Cinematography), Caviar (Kat Keene, Directing); HealixGlobal (Media) |
| Best Point-of-Care | ||
| Campaign / Program | Manufacturer(s) | Agencies / Additional Partners |
| 4th Gen Power Within / DUPIXENT | Sanofi & Regeneron | Arnold Worldwide (New York City), Republica (for Multicultural TV) (Miami), Havas Media Group (Media) (New York City) / Prose on Pixels (POP) |
| CIBINQO Printed Resources: CIBINQO™ (abrocitinib) | Pfizer | FCB Health NY, an IPG Health Company |
| Found It – POC Program: SOTYKTU | BMS | Humancare, an IPG Health Company |
| Little Things: Benlysta | GSK | Targetbase |
| Live in the Moment: Otezla | AMGEN Pharmaceuticals | Havas Village X / Production Company: Smuggler Editor: Hooligan Finishing & VFX: Syndicate Color: Nice Shoes Audio Mix: Duotone Audio Group Music: Duotone Audio Group |
| No Goal is too Small: BOTOX | AbbVie, Inc | FCB Health NY, an IPG Health Company |
| Now Revealing: LITFULO (ritlecitinib) | Pfizer | FCB Health NY, an IPG Health Company |
| nr-axSpA Testimonial Point-of-Care: CIMZIA | UCB | Eversana Intouch, PHM / CheckedUp, PatientPoint |
| Patients / Search — Tidal Woof (WRTV): OPDIVO | BMS | Humancare, an IPG Health Company |
| Scan. Plan. Mako Can.: Mako Robotic-Assisted Surgery | Stryker | BBDO New York / Dobbino, Bunker – The Fold, Nomad, Color Collective, Sonic Union, Future Perfect, Stryker Internal Creative Team |
| Best Patient Engagement, Support, or CRM Program | ||
| Campaign / Program | Manufacturer(s) | Agencies / Additional Partners |
| Chronicles del Corazon / Repatha | Amgen | Fingerpaint Multicultural Marketing |
| CIMplicity Testimonial Program Enrollment Drivers | UCB | Eversana Intouch, PHM |
| COSENTYX Prospect 2.0 CRM | Novartis Pharmaceuticals Corporation | Targetbase |
| Dave Patient Story (Opdualag) | BMS | Humancare, an IPG Health Company |
| Found It – Welcome Kit (SOTYKTU) | BMS | Humancare, an IPG Health Company |
| Hispanic Patient Support Reimagined | Novo Nordisk | Fingerpaint Multicultural Marketing |
| KRYSTEXXA Patient CRM Program | Amgen | Epsilon |
| Nurtec ODT OneSource | Pfizer | |
| ONWARD Patient Support | UCB | Targetbase |
| Plenvu® Texting Program & Resources | Salix Pharmaceuticals | |
| Reality of our Diabetes | Novo Nordisk | Fingerpaint Multicultural Marketing |
| Skyrizi Complete / Nurse Ambassadors | AbbVie, Inc | Digitas Health |
| TEZSPIRE Together | Amgen & AstraZeneca | |
| Unf*ck Your Feelings | Fingerpaint | Fingerpaint / Lionize – Influencer Marketing Company https://lionize.ai/ |
| You don’t have to be a scientist to discover your risk for Genetic COPD (AlphaID™ At Home Genetic Health Risk Service) | Grifols | Targetbase |
| Best Medical Device Campaign | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| AlphaID™ At Home Genetic Health Risk Service | Grifols | Targetbase |
| Dexcom Inc. | Dexcom Inc. | Marcus Thomas |
| FreeStyle Libre | Abbott Laboratories | (Various) |
| Inspire Sleep | Inspire Medical Systems Inc. | Space150 |
| Mako Robotic-Assisted Surgery | Stryker | BBDO New York / Dobbino, Bunker – The Fold, Nomad, Color Collective, Sonic Union, Future Perfect, Stryker Internal Creative Team |
| MiniMed™ 780G System | Medtronic | |
| Mirena IUD | Bayer | Hill Holliday Health, an IPG Health Company |
| OmniPod 5 | Insulet Corporation | Hill Holliday Health, an IPG Health Company |
| Paragard | The Cooper Companies Inc. | FCB Health New York, an IPG Health Company |
| Best Use of a Celebrity in a Disease Education Campaign / PSA | ||
| Disease State: Celebrity | Manufacturer(s) | Agencies / Additional Partners |
| Afib: Kareem Abdul Jabbar | BMS & Pfizer | Heartbeat |
| Ashe Versus | Moderna | TBWA\Health Collective / The Youth, Satellite |
| COVID-19: John Legend | Pfizer | VML & Syneos Health |
| COVID-19: Travis Kelce | Pfizer | Area 23, an IPG Health Company and FCB Health NY, an IPG Health Company |
| Diabetes: Anthony Anderson | Novo Nordisk | |
| Geographic Atrophy: Henry Winkler | Apellis | |
| Glucose Monitoring: Chaka Khan | Abbott Laboratories | |
| Love Your Liver: Ben Vereen & Jon Secada | AstraZeneca, Exelixis, Eisai, Merck, Genentech | Community Health Marketing (CHM), Blue Faery |
| Obesity: Queen Latifah | Novo Nordisk | |
| Best Use of a Celebrity in a Branded Campaign / PSA | ||
| Brand: Celebrity | Manufacturer(s) | Agencies / Additional Partners |
| Cologuard: Dak Prescott | Exact Sciences | Colorectal Cancer Alliance & Maximum Effort |
| COSENTYX: Cyndi Lauper | Novartis Pharmaceuticals Corporation | Hill Holliday Health, an IPG Health Company |
| Kesimpta: Jamie-Lynn Sigler | Novartis Pharmaceuticals Corporation | FCB Health NY, an IPG Health Company |
| Lupkynis: Toni Braxton | Aurinia | |
| Nurtec ODT: Lady Gaga | Pfizer | |
| Quviviq: Lindsey Vonn | Idorsia | |
| Ubrelvy: Serena Williams | AbbVie, Inc | |
| Xiidra: Ken Jeong | Novartis Pharmaceuticals Corporation | Arnold |
| Best Multicultural Campaign | ||
| Brand / Disease State | Manufacturer(s) | Agencies / Additional Partners |
| 4th Gen Power Within / DUPIXENT | Sanofi & Regeneron | Arnold Worldwide (New York City), Republica (for Multicultural TV) (Miami), Havas Media Group (Media) (New York City) / Prose on Pixels (POP) |
| Ashe Versus | Moderna | TBWA\Health Collective / The Youth, Satellite |
| Chronicles del Corazon / Repatha | Amgen | Fingerpaint Multicultural Marketing |
| Diabetes: Educación + Recursos de NovoCare® | Novo Nordisk | Fingerpaint Multicultural Marketing |
| It’s Time…Again | TB Alliance | FCB Health NY, an IPG Health Company |
| Love Your Liver (Multicultural Liver Cancer Disease State Awareness Campaign) | AstraZeneca, Exelixis, Eisai, Merck, Genentech | Community Health Marketing (CHM), Blue Faery |
| Más Progreso, Menos Progresión | Genentech | VML |
| On Lok Lunar New Year Campaign | On Lok Senior Health | IW Group |
| por la vida de sus años | Pharmacyclics & Janssen | |
| Reality of our Diabetes | Novo Nordisk | Fingerpaint Multicultural Marketing |
| Siga el ritmo del tratamiento | Vertex | Patients & Purpose |
| Siga Siendo Usted / Biktarvy | Gilead Sciences, Inc. | Digitas Health |
| Best Disease Education TV / Print | ||
| Disease State | Manufacturer(s) | Agencies / Additional Partners |
| Alzheimer’s | Otsuka | |
| ATTR-CM | Pfizer | 21G |
| Dupuytren’s Contracture | Endo Pharmaceuticals | Fingerpaint |
| HPV | Merck & Co., Inc. | |
| Hypertrophic Cardiomyopathy | BMS | |
| LDL-C | Amgen | HAVAS |
| Lung Cancer | AstraZeneca | YuzoYelló, an IPG Health Company |
| Meningitis | GSK | |
| Menopause | Astellas | |
| Peyronie’s Disease | Endo Pharmaceuticals | Klick Health |
| Psoriasis | AbbVie, Inc | |
| RSV | GSK | |
| RSV | Pfizer | |
| Thyroid Eye Disease (TED) | Amgen | AREA 23, an IPG Health Company |
| Type 1 diabetes | Sanofi | |
| Best New Branded Print | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Apretude | ViiV Healthcare | Havas Tonic (creative AOR) & Publicis Health Media (media) |
| Arexvy | GSK | |
| CIBINQO™ (abrocitinib) | Pfizer | FCB Health NY, an IPG Health Company |
| Opzelura | Incyte | |
| Spikevax | Moderna | TBWA\Health Collective |
| Syfovre | Apellis | |
| ULTOMIRIS | Alexion Pharmaceuticals | FCB Health NY, an IPG Health Company |
| Xeomin | Merz Aesthetics | |
| Best New Branded TV | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Abrysvo | Pfizer | FCB Chicago, an IPG Health Company |
| Calquence | AstraZeneca | |
| Gemtesa | Sumitomo Pharma | Area 23, an IPG Health Company |
| Kerendia | Bayer | Hill Holliday Health, an IPG Health Company |
| Litfulo | Pfizer | FCB Health NY, an IPG Health Company |
| Lybalvi | Alkermes | Juice Pharma, now a part of Greater Than One |
| Mounjaro | Lilly USA | FCB Health NY, an IPG Health Company |
| Nubeqa | Bayer | Area 23 on Hudson, an IPG Health Company |
| Quviviq | Idorsia | |
| SOTYKTU | BMS | Humancare, an IPG Health Company |
| Spikevax | Moderna | TBWA\Health Collective |
| Tyrvaya | Viatris | |
| ULTOMIRIS | Alexion Pharmaceuticals | FCB Health NY, an IPG Health Company |
| VABYSMO | Genentech | Grey NYC |
| Veozah | Astellas | |
| Wegovy | Novo Nordisk | |
| Best Branded Print | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Biktarvy | Gilead Sciences, Inc. | Digitas Health |
| Dovato | ViiV Healthcare | Havas Tonic (creative AOR) & Publicis Health Media (media) |
| Dupixent | Sanofi & Regeneron | Arnold Worldwide (New York City), Havas Media Group (Media) (New York City) / Prose on Pixels (POP) |
| Fasenra | AstraZeneca | McCann Health NY, an IPG Health Company |
| Ibrance | Pfizer | |
| ILUMYA | Sun Pharmaceuticals | |
| Keytruda (pembrolizumab) | Merck & Co., Inc. | Digitas Health |
| Myfembree | Myovant Sciences & Pfizer | VML |
| Xolair | Genentech & Novartis | |
| Best Branded TV | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Breztri | AstraZeneca | McCann Health NY, an IPG Health Company |
| COSENTYX (psoriasis) | Novartis Pharmaceuticals Corporation | Hill Holliday Health, an IPG Health Company |
| Dupixent (Asthma) | Sanofi & Regeneron | |
| Farxiga (CKD) | AstraZeneca | |
| Jardiance | Boehringer Ingelheim & Eli Lilly | |
| Keytruda (pembrolizumab) | Merck & Co., Inc. | Digitas Health |
| Otezla | Amgen | Havas Village X / Production Company: Smuggler, Editor: Hooligan, Finishing & VFX: Syndicate, Color: Nice Shoes, Audio Mix: Duotone, Audio Group Music: Duotone Audio Group |
| Ozempic | Novo Nordisk | |
| PAXLOVID | Pfizer | FCB Health NY, an IPG Health Company |
| Rexulti | Otsuka & Lundbeck | |
| Rinvoq (UC) | AbbVie, Inc | |
| Shingrix | GSK | AREA 23, an IPG Health Company |
| Tepezza | Horizon Therapeutics, now a part of Amgen | AREA 23, an IPG Health Company |
| Ubrelvy | AbbVie, Inc | |
| Verzenio | Lilly USA | |
| Xiaflex | Endo Pharmaceuticals | Klick Health |
