2016 DTCN Ad Awards Winners
The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 16th Annual DTC National Conference to be held April 19-21 in Boston. Sponsored by Health Monitor Network, the 2016 Advertising Awards showcase the best marketing and advertising across 16 categories.
The 2016 Ad Awards showcase exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on April 20, Gold, Silver, and Bronze winners were announced for all 16 major categories and a best Overall campaign winner was chosen.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
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Ad Awards presented by: 
Television category presented by: 
Gold Winners
Silver Winners
Bronze Winners
Honorable Mentions
| BRAND, DISEASE STATE, OR PROGRAM | COMPANY/IES | AGENCY/IES | |
| BEST BRANDED TELEVISION CAMPAIGN – Presented by CBS | |||
| BREO Ellipta | GlaxoSmithKline | HAVAS Worldwide Tonic | |
| Chantix | Pfizer | Y&R | |
| Farxiga | AstraZeneca | MRM//McCann | |
| Harvoni | Gilead Sciences, Inc. | STRIKEFORCE Communications, LLC | |
| Humira (RA) | Abbott | Publicis New York | |
| Jardiance | Boehringer Ingelheim & Eli Lilly and Company | Evoke Health Philadelphia | |
| Jublia | Valeant | JUICE Pharma Worldwide | |
| Linzess | Actavis/Ironwood | FCB Health | |
| Lyrica (Fibromyalgia) | Pfizer | J. Walter Thompson | |
| Myrbetriq | Astellas | Pathway, FCB Health, & Katalyst | |
| Namenda XR | Actavis | FCB Health | |
| Opdivo | Bristol-Myers Squibb | J. Walter Thompson | |
| Osphena | Shionogi | Publicis New York | |
| Prolia | Amgen | FCB Health | |
| Viagra | Pfizer | BBDO/RAPP | |
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| BEST BRANDED PRINT CAMPAIGN | |||
| BREO | GlaxoSmithKline | HAVAS Worldwide Tonic | |
| Depuy Synthes | Anderson DDB Health & Lifestyle | ||
| HARVONI | Gilead Sciences, Inc. | STRIKEFORCE Communications, LLC | |
| JARDIANCE | Boehringer Ingelheim & Eli Lilly and Company | Evoke Health Philadelphia | |
| Levemir | Novo Nordisk | Prime Access | |
| Linzess | Actavis/Ironwood | FCB Health | |
| Nexplanon | Merck & Co., Inc. | DDB | |
| OPDIVO (nivolumab) | Bristol-Myers Squibb | J. Walter Thompson | |
| OTEZLA | Celgene | Evoke Health New York | |
| Prevnar 13 | Pfizer | Y&R New York | |
| Tamiflu | Genentech | HealthWork, powered by BBDO and CDMI | |
| Tanzeum | GSK | AndersonDDB | |
| Tecfidera | Biogen | CDMiConnect | |
| VIAGRA (sildenafil citrate) | Pfizer | BBDO/RAPP | |
| Xeljanz | Pfizer | Y&R | |
| BEST BRANDED WEBSITE | |||
| Actemra | Actemra | CDMiConnect | |
| Belsomra | Merck & Co., Inc. | Y&R Group–Wunderman DC | |
| Brintellix | Takeda & Lundbeck | ||
| HARVONI | Gilead Sciences, Inc. | Evoke Health New York | |
| Humira | Abbott | Digitas Health | |
| JARDIANCE | Boehringer Ingelheim & Eli Lilly and Company |
Evoke Health Philadelphia | |
| Linzess | Allergan/Ironwood | FCB Health | |
| NAMZARIC | Allergan, Inc. | FCB Health | |
| OTEZLA | Celgene | Evoke Health New York | |
| Prevnar 13 |
Pfizer | Y&R New York | |
| RESTASIS® | Allergan | Beacon Healthcare Communications | |
| Tamiflu | Genentech | Havas Worldwide San Francisco | |
| Tecfidera | Biogen | CDMiConnect | |
| Ultrashape | Syneron | AbelsonTaylor | |
| VIAGRA (sildenafil citrate) |
Pfizer | BBDO/RAPP | |
| BEST BRANDED DIGITAL / SOCIAL CAMPAIGN | |||
| Botox (Cosmetic): Treatment Visualizer |
Allergan | ||
| Entyvio | Takeda | Klick Health | |
| EPIDUO | Galderma | Deutsch | |
| Gilenya | Novartis | FCB Health | |
| Invokana | Janssen | Hill Holliday (GA) / Casanova Pendrill (Multicultural) | |
| Myrbetriq: The Momentum Program |
Astellas | PulseCX, 2nd Spark, Targetbase, Pathway |
|
| NuvaTime Reminder Tool |
Merck & Co., Inc. | Saatchi & Saatchi Wellness | |
| OTEZLA – Psoriatic Arthritis (PsA) |
Celgene | Evoke Health New York | |
| OTEZLA Psoriasis |
Celgene | Evoke Health New York | |
| Prevnar 13 |
Pfizer | Y&R New York | |
| Simponi Aria HotSpot Rx |
Janssen Biotech, Inc. | J3 | |
| VIAGRA (sildenafil citrate) |
Pfizer | BBDO/RAPP | |
| BEST DISEASE EDUCATION TELEVISION CAMPAIGN | |||
| Binge Eating Disorder | Shire | Digitas Health LifeBrands | |
| Circadian Rhythm Disorder | Vanda Pharmaceuticals | Merkley + Partners | |
| Heart Failure | Novartis | McCann HumanCare | |
| Hep C Hope | Gilead Sciences | STRIKEFORCE Communications | |
| HIV Testing | Gilead Sciences | Digitas Health LifeBrands | |
| Lung Cancer | Bristol-Myers Squibb | MRM//McCann | |
| Opioid Constipation | AstraZeneca | BGB Group | |
| Pseudobulbar Affect (PBA) | Avanir Pharmaceuticals | Advance MarketWoRx | |
| Shingles | Merck & Co., Inc. | Publicis New York | |
| Whooping Cough Vaccine | GSK | Ogilvy CommonHealth/Backe Marketing/PHD Media | |
| BEST DISEASE EDUCATION PRINT CAMPAIGN | |||
| Caregivers Speak Up |
The Bloc | The Bloc | |
| Chronic Migraine |
Allergan | Saatchi & Saatchi Wellness | |
| Diabetes Sight Risk |
Regeneron | The Bloc | |
| Heart Failure | Novartis | McCann HumanCare | |
| Lupus | GSK | Anderson DDB | |
| My HIV Hangup |
ViiV Healthcare | Havas Worldwide Tonic | |
| Patient Advocacy |
Eisai | Medikidz/Marina Maher Communications |
|
| PBA Facts |
Avanir Pharmaceuticals | Advance MarketWoRx | |
| Prepopik Unbranded CRC Campaign |
Ferring Pharmaceuticals | Concentric Health Experience | |
| Prostate Cancer Unbranded Disease Awareness |
Bayer | Area 23 | |
| Tdap Awareness |
GSK | Ogilvy CommonHealth/Backe Marketing/PHD Media |
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| BEST DISEASE EDUCATION WEBSITE | |||
| Afib Microsite |
Daiichi Sankyo | Spirit Health Group, National Stroke Association, Mended Hearts, Preventative Cardiovascular Nurses Association |
|
| Akathisia | Vanda Pharmaceuticals Inc | Merkley + Partners | |
| Caregivers Speak Up |
The Bloc | The Bloc | |
| Diabetes Sight Risk |
Regeneron | The Bloc | |
| DMPM and You | Mallinckrodt Company | CDMiConnect | |
| Free Killer Tan |
Mollie Biggane Melanoma Foundation (Mollie’s Fund) |
Area 23 | |
| GoutIsSerious.com | AstraZeneca | CDMiConnect | |
| My Chronic Migraine |
Allergan | Evoke Health | |
| My HIV Hangup |
ViiV Healthcare | Havas Worldwide Tonic | |
| Prepopik Unbranded CRC Campaign |
Ferring Pharmaceuticals | Concentric Health Experience | |
| Prostate Cancer Unbranded Disease Awareness |
Bayer | Area 23 | |
| The Jeffrey Modell Foundation Global PI Village |
The Jeffrey Modell Foundation | CDMiConnect | |
| Asthma Relationship Marketing Program | GSK | Havas Worldwide Tonic | |
| WomanOn | Pfizer | Vynamic | |
| BEST DISEASE EDUCATION DIGITAL / SOCIAL CAMPAIGN | |||
| Big Bad Wolf Campaign | GSK | Ogilvy CommonHealth/Backe Marketing/PHD Media | |
| Caregivers Speak Up | The Bloc | The Bloc | |
| Diabetes Sight Risk | Regeneron | The Bloc | |
| Free Killer Tan | Mollie Biggane Melanoma Foundation (Mollie’s Fund) | Area 23 | |
| Gout Is Serious | AstraZeneca | CDMiConnect | |
| HealthAwareNext | HealthWellNext | The Bloc | |
| My Chronic Migraine | Allergan | Evoke Health | |
| My HIV Hang-up | ViiV Healthcare | Havas Worldwide Tonic | |
| Take a Stand Against CRC | Ferring Pharmaceuticals | Concentric Health Experience | |
| The Silent Era | Bayer | Area 23 | |
| Asthma Relationship Marketing Program | GSK | Targetbase & Clarity Consulting, LLC | |
| WomanOn | Pfizer | Vynamic | |
| You Don’t Know Jack About MS YouTube Channel |
Teva Pharmaceuticals | Intouch Solutions | |
| BEST NEW BRAND / INDICATION TELEVISION CAMPAIGN | |||
| Belsomra | Merck & Co., Inc. | Y&R Group–Y&R New York | |
| BREO Ellipta | GlaxoSmithKline | HAVAS Worldwide Tonic | |
| Cosentyx | Novartis | Hill Holliday | |
| Jardiance | Boehringer Ingelheim & Eli Lilly and Company | Evoke Health Philadelphia | |
| Movantik | Daiichi-Sankyo & AstraZeneca | BGB Group | |
| Namzaric | Actavis | FCB Health | |
| Opdivo | Bristol-Myers Squibb | J. Walter Thompson | |
| Otezla | Celgene | Evoke Health New York | |
| Pradaxa | Boehringer Ingelheim | GSW (New York) | |
| Xifaxan | Salix Pharmaceuticals | Cline Davis Mann | |
| BEST NEW BRAND / INDICATION PRINT CAMPAIGN | |||
| Anoro Ellipta |
GlaxoSmithKline | HAVAS Worldwide Tonic | |
| Belsomra | Merck & Co., Inc. | Y&R Group–Y&R New York | |
| BREO Ellipta |
GlaxoSmithKline | HAVAS Worldwide Tonic | |
| Duavee | Pfizer | Digitas Health | |
| Humalog U-200 KwikPen | Eli Lilly and Company | Rx EDGE, GSW | |
| Jardiance | Boehringer Ingelheim & Eli Lilly and Company | Evoke Health Philadelphia | |
| Kerydin | PharmaDerm | FCB Health | |
| Movantik | Daiichi-Sankyo & AstraZeneca | BGB Group | |
| Opdivo | Bristol-Myers Squibb | J. Walter Thompson | |
| Otezla | Celgene | Evoke Health New York | |
| Trumenba | Pfizer | GhG | |
| BEST NEW BRAND / INDICATION WEBSITE | |||
| Belsomra | Merck & Co., Inc. | Y&R Group–Wunderman DC | |
| BREO for Asthma |
GlaxoSmithKline | HAVAS Worldwide Tonic | |
| Bydureon | AstraZeneca | Heartbeat Ideas | |
| Duavee | Pfizer | Digitas Health LifeBrands | |
| Farxiga | AstraZeneca | Cadient | |
| HARVONI | Gilead Sciences, Inc. | Evoke Health New York | |
| JARDIANCE | Boehringer Ingelheim & Eli Lilly and Company | Evoke Health Philadelphia | |
| Kerydin | PharmaDerm | FCB Health | |
| Movantik | Daiichi-Sankyo & AstraZeneca | BGB Group | |
| NAMZARIC | Allergan, Inc. | FCB Health | |
| Onexton | Valeant | JUICE Pharma Worldwide | |
| Opdivo | Bristol-Myers Squibb | Heartbeat Ideas | |
| OTEZLA | Celgene | Evoke Health New York | |
| Toujeo | sanofi-aventis | Havas Lynx | |
| BEST MOBILE APP | |||
| Botox (Cosmetic): Treatment Visualizer |
Allergan | ||
| Grow on the Go | EMD Serono | ||
| Heart Partner App | Novartis Pharmaceuticals Corporation | FCB Health | |
| My Sidekick |
Biogen | CDMiConnect | |
| Myrbetriq / Run Pee Movie App Sponsorship |
Astellas | Pathway / Klick | |
| Simponi Aria HotSpot Rx | Janssen Biotech, Inc. | J3 | |
| Sleep Guru | Merck & Co., Inc. | Ayogo | |
| XARELTO Patient Center | Janssen | J. Walter Thompson | |
| BEST CELEBRITY CAMPAIGN | |||
| Binge Eating Disorder: Monica Seles |
Shire | Digitas Health LifeBrands | |
| Enbrel: Phil Mickelson | Amgen | AbelsonTaylor | |
| Jublia: Mario Lopez | Valeant | JUICE Pharma Worldwide | |
| PBA: Danny Glover | Avanir Pharmaceuticals | Advance MarketWoRx | |
| Pfizer & American Lung Association: Tim Daly |
Pfizer | Ogilvy Public Relations, Wunderman, and Y&R | |
| Prolia: Blythe Danner | Amgen | FCB Health | |
| Shingles: Terry Bradshaw | Merck & Co., Inc. | Publicis New York | |
| Stelara: CariDee English | Janssen | FCB Chicago | |
| Victoza: Dominique Wilkins | Novo Nordisk | MMC (Marina Maher)/Grey Healthcare | |
| Xarelto: Arnold Palmer, Kevin Nealon, Chris Bosh, Kevin Vickers |
Janssen | J. Walter Thompson | |
| BEST MULTICULTURAL CAMPAIGN | |||
| Levemir: Que No Pase De Hoy | Novo Nordisk | Prime Access | |
| My HIV Hang-up | ViiV Healthcare | Havas Worldwide Tonic | |
| VIAGRA (sildenafil citrate): The Woman Campaign |
Pfizer | BBDO/RAPP | |
| Dulera | Merck & Co., Inc. | Deutsch | |
| Invokana | Janssen | Casanova Pendrill | |
| Lyrica | Pfizer | J. Walter Thompson | |
| Victoza | Novo Nordisk | Prime Access | |
| BEST PATIENT ENGAGEMENT, SUPPORT, OR CRM PROGRAM | |||
| BENLYSTA Connections Magazine |
GSK | Targetbase | |
| Caregivers Speak Up |
The Bloc | The Bloc | |
| Heart Partner App |
Novartis Pharmaceuticals Corporation |
FCB Health | |
| HETLIOZ Consumer Welcome Kit |
Vanda Pharmaceuticals Inc | Merkley + Partners | |
| Medikidz Explain Living with Epilepsy |
Eisai | Medikidz/Marina Maher Communications | |
| “MISSING PIECE” Patient Brochure |
GlaxoSmithKline | HAVAS Worldwide Tonic | |
| My HIV Hang-up |
ViiV Healthcare | Havas Worldwide Tonic | |
| OPDIVO (nivolumab): Projections |
Bristol-Myers Squibb | J. Walter Thompson, Heartbeat Ideas, & Merkle | |
| QVAR “Stick With It” Kit |
Teva Pharmaceuticals | Merkley + Partners | |
| SaxendaCare | MicroMass Communications, Inc. | MicroMass Communications, Inc. | |
| Simponi Aria WiFi Mobile |
Janssen Biotech, Inc. | J3 | |
| The Unbranded Asthma Relationship Marketing Program |
GSK | Targetbase & Clarity Consulting, LLC | |
| MOST INNOVATIVE | |||
| Caregivers Speak Up | The Bloc | The Bloc | |
| Free Killer Tan | Mollie Biggane Melanoma Foundation (Mollie’s Fund) | Area 23 | |
| HARVONI | Gilead Sciences, Inc. | Evoke Health New York | |
| Heart Partner App |
Novartis Pharmaceuticals Corporation |
FCB Health | |
| Medikidz Explain Living with Epilepsy |
Eisai | Medikidz/Marina Maher Communications | |
| My Sidekick |
Biogen | CDMiConnect | |
| Myrbetriq / General Hospital & ABC Integration-Sweepstakes |
Astellas | Pathway / Katalyst / FCB Health | |
| Myrbetriq / Run Pee Movie App Sponsorship |
Astellas | Pathway / Klick | |
| Simponi Aria HotSpot Rx | Janssen Biotech, Inc. | J3 | |
| Unbranded Heart Failure Disease State | Novartis Pharmaceuticals Corporation | FCB Health | |
| WomanOn | Pfizer | Vynamic | |
