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Digital disruption is transforming the online world—here’s how to keep reaching patients

Amidst digital disruption, brands are moving towards agile, data-centric strategies to engage patients, as discussed at Digital Pharma East 2023. The decline of third-party cookies is pushing teams to prioritize first-party data with consent. Marketing approaches are evolving to focus on authenticity and deeper emotional connections with patients through personal stories. The necessity to adapt, […]

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DALLE 2024 article

2024 Direct-to-Consumer Pharmaceutical Marketing Trends: A Strategic Blueprint

As we move into 2024, the direct-to-consumer (DTC) pharmaceutical marketing landscape is undergoing significant transformations. With an evolving regulatory environment and advancing digital platforms, marketers need a forward-thinking strategy to stay ahead. This article will guide you through the forecasted trends and necessary adaptations for your campaigns this year. Digital Domination in DTC Marketing The […]

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DALL·E 2023-12-01 15.04.59 - Professional digital artwork for a mental health conference poster, with a focus on realistic and neutral colors. The artwork should depict alternativ

Bridging the Gap: Marketing New-Age Mental Health Treatments to Diverse Audiences

The traditional one-size-fits-all approach to mental health care is witnessing a significant shift towards more personalised and inclusive methods. This change is driven by cultural stigma, age and gender dynamics, economic disadvantages affecting healthcare access, and concerns during pregnancy. Alternative treatments like psychedelics, holistic practices, and personalized approaches are gaining popularity. Understanding this shift and […]

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Femtech: Changing the Game in Women’s Health Care

Femtech is revolutionizing women’s health care, and it’s about time! This isn’t just another tech trend; it’s a major shift in how women access and manage their health. From period-tracking apps to breast cancer detection innovations, femtech is making waves and transforming lives. Let’s dive into some groundbreaking examples of femtech and see how they’re […]

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Bringing Diversity to Clinical Trials: An Essential Step for Better Healthcare

Imagine you’re a patient needing treatment, but the medicine was only tested on a group that doesn’t include people like you. That’s a big problem in healthcare today, as many clinical trials lack participation from diverse groups. This lack of representation presents numerous challenges but also offers opportunities for meaningful change. Barriers to Diversity in […]

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COPD Patients Need Better Communication with Their Doctors. Here’s How to Help

By Nick Paul Taylor Chronic lower respiratory diseases are the sixth leading cause of death in the U.S., making them more deadly than conditions such as Alzheimer’s disease and diabetes.1 The good news is that there are several medications available to treat this group of illnesses, which include chronic obstructive pulmonary disease (COPD), and improve these […]

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Patients with chronic conditions are overwhelmed with information. What’s the best way to connect with them?

At the DTC National Conference in Boston, healthcare experts emphasized the importance of personalizing content for patients with chronic conditions. They urged the industry to understand patients’ unique experiences, address their uncertainties, and provide tailored, easy-to-understand tools and education to enhance patient-doctor discussions. Delivering this bespoke content before visits to healthcare providers and facilitating ongoing, […]

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Three Considerations for Pharma Advertisers Switching from Linear TV to CTV

By John Mangano, DeepIntent For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience sizes to be at least 10% of the targetable population, life sciences companies have turned to TV where it’s possible to reach millions at scale. However, something […]

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Many cancer patients don’t fully understand their condition. Here’s how to help

A survey of 825 cancer patients highlighted critical gaps in patient knowledge about their diagnoses and treatments, with 34% unaware of how advanced their cancer was and 34% lacking clarity about their treatments. These gaps signify a need for better patient education from healthcare providers, including cancer-therapy drugmakers, who can play a significant role as […]

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