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5 Ways COVID-19 Affects Community-Based Organizations

Sponsored Content About 29 million people in the United States rely on community-based organizations (CBOs), which provide care to low-income and uninsured patients, often living with infectious disease including HIV/AIDS and Hepatitis C [9].  Since the onset of the HIV epidemic, community-based organizations have proved vital to the United States’ HIV prevention efforts, delivering the […]

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Impacting the Opioid Epidemic at the Point of Care

Sponsored Content I know the pain of losing a loved one to opioid addiction. My family continues to grieve the loss of an incredible young man who, after an awful car accident, began a decade-long battle against addiction to his prescribed painkillers. Three years ago, he lost that battle. Countless other families have experienced similar […]

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Are DTC Marketers Committed to Patient Interaction?

Sponsored Content In pharmaceutical marketing circles, we hear sporadic boasts of a successful social campaign, award-winning content marketing, or insights drawn from a patient community platform. The ambitious brand manager takes these case studies back to the conference room, ready to formulate a new playbook, only to be overwhelmed by the complexities of operating in […]

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How Rx, OTC, & CPG Brands Can Play It Safe in the Digital Era

Sponsored Content The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led to a collective surge in brand spend with these major digital and social […]

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Build Your Bottom Line through Effective Listening, Tapping Emotion, & Strong Engagement

Health and wellness, pharmaceutical, and medical-device providers must navigate an ever-evolving and consistently complicated healthcare landscape. Agencies (and corporate marketers) serve a key role in helping their clients problem solve, understand their challenges, and identify critical success factors. How is this best accomplished? Through the power of thorough, intuitive and intentional listening, and strong engagement […]

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The Innovative Approach to Patient Activation

Sponsored Content Personalized Smart Recommendations in social networks What if Amazon was in charge of patient activation? Personalized, data-driven healthcare solutions would up-end patient activation as we know it. Some biopharma marketers are already doing this today, leveraging social networks to anticipate and address patient needs proactively. Here’s the formula for how they are doing […]

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How to Create Powerful Narratives in Health

Sponsored Content Healthline Insider Q and A: A series of conversations with experts from the digital, health and marketing industries. Why? Because different perspectives enrich us and make us smarter, stronger, and more aware. Healthline Insider’s Ingrid Eberly sat down for a conversation with our SVP of Media Strategy & Revenue, Dante Gaudio, on the […]

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Point of Care Demands a Modern Marketing Strategy

Sponsored Content A varied media mix that includes effective print tactics, is fundamental to unlock the full value of a Point of Care sponsorship program. Like numerous other media environments in recent years, the Point of Care landscape has become increasingly focused on digital platforms.  From televisions to touchscreens, providers have created a wealth of […]

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