As out of pocket healthcare costs grow, consumers and patients are sometimes faced with the challenge of being able to afford and take their medication as prescribed. Within the past two years, dermatologist Dhaval Bhanusali, MD, FAAD had a situation where he had prescribed an anti-fungal cream to a patient. In a follow-up, he discovered […]
Earlier this month, Ogilvy Health kicked off their #EverydayMatters campaign, setting in motion a long-term commitment to “make an impact on cancer”. The endeavor began with a public relations and communications teammate suggesting the agency do something to support World Cancer Day as so many people across the globe are affected by cancer – whether […]
It was announced last week that the American Oncology Network, LLC (AON) has chosen PatientPoint to “educate, inform, and improve communication among oncology patients, care partners and providers” for its growing network of community oncology practices. AON, founded in 2018, is an “alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of […]
Your parents are the ones who always take care of you. Mom kissed your knee when you fell on the playground, and Dad drove you to the hospital when you needed to get your tonsils out. Your parents kept you healthy and safe. They were your rock and knew all the answers and just […]
The global digital health market is on the rise. Digital healthcare is the future, and increasingly the present, of how patients are diagnosed and treated. With the shift in healthcare, DTC marketers are presented with a new challenge: understanding how patient needs change as new technologies enter the market. It’s no longer enough to talk […]
HCB Health opened their third office recently, in Parsippany, NJ. This will allow the independent, full-service healthcare agency to focus on serving large-scale pharma clients in the tri-state region. The office currently has 10 team members, and is expected to grow to 25 in the next year. According to the news release, they are “actively […]
Sponsored Content One of my favorite things about PatientPoint is that we’re always finding innovative ways to improve patient engagement. Leading the charge on the technology side is David Guthrie, Chief Product Officer at PatientPoint and one of the most interesting and best hires we’ve ever had. David is dedicated to developing meaningful, technology-enabled […]
The official Verification and Validation Guidance was released in mid-October for the Point of Care Communication Council (Poc3). The Guidance will “serve as a unified set of industry standards that will define best practices, engender trust among those who transact at the point of care, and provide a clear and standardized mechanism enabling media buyers […]
More than 200 influencers attended Chronicon, a first of its kind day-long event co-produced by Healthline Media and Nitika Chopra, a healthcare advocate living with psoriasis. Held this past Tuesday in Union Park East in NYC, Chronicon served as an “open forum to address the needs of those living with chronic conditions and their support communities,” […]
Ethan Lindenberger made headlines this past year when, at the age of 18, he went against his parents’ wishes and chose to get vaccinations. According to the news release, “Ethan grew up being told that vaccines cause autism, brain damage, and do not benefit the health and safety of society despite the fact such opinions […]
