About
What We Do
DTC Perspectives is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. DTC Perspectives provides both Rx and consumer health marketers with analysis and information in their respective fields through several publications, including DTC in Perspective e-newsletter, Talking DTC webinar, and several leading conferences, including the flagship event, the DTC National.
About the DTC National
The 25th Annual DTC National is returning April 22-24, 2025 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies. UNIQUE FEATURES OF THE DTC NATIONAL:
- Largest annual conference focuses solely on direct-to-consumer Rx marketing
- Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
- Conference is designed around cutting edge content
- Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”
A Message from DTC Perspectives’ CEO
Dear DTC Perspectives Community,
I’m Bob Ehrlich, the founder of DTC Perspectives, and I am happy to announce my return to the company as CEO. With over 20 years of marketing experience in pharmaceuticals and consumer products, I am excited to leverage my background to steer DTC Perspectives towards new heights. Our goal is to make DTC Perspectives your primary source for updates and analysis on DTC issues. I look forward to working with the team and our audience to provide you with the best available resources and content to elevate your career as a DTC marketer.
Since founding DTC Perspectives, Inc. in 2000, we have developed the DTC National Conference, the only conference focusing on the nuances of Direct-to-Consumer Pharmaceutical advertising in the industry.
In recent years, we ventured into various non-DTC healthcare topics, which, although important, diluted our focus on our core area—Direct-to-Consumer pharmaceutical marketing. In 2025, we will have a laser focus on delivering the best content for the conference by hosting only the DTC National as our only in-person event of the year. We are also excited to bring back our Talking DTC webinar series, starting this fall, and will be launching additional DTC communications leading up to our conference next April.
I am eager to hear from DTC marketers about what you would like to see discussed at the 2025 DTC National. Please share your thoughts here, email me, or request a call so we can discuss your needs. With 28 years of experience in DTC, I have had the pleasure of meeting many of you, and I look forward to renewing friendships and making new connections with those new to DTC.
I am delighted to be returning to where I belong.
Best regards,
Bob Ehrlich
CEO, DTC Perspectives
