First Name * Last Name * Company * Job Title * Email * Billing Street Address 1 Billing City Billing State Billing Postal Code Select the Talking DTC & Talking Health webinars you are registering for below: 12/07/2022 Talking DTC: Innovations at Point of Care Advertising In order to keep […]
Archive | Uncategorized
2022 DTC Creative Assessment
I decided to use this forum to celebrate some of the bravest and boldest work I have seen over the course of the past year. By that, I mean those brands that continued to re-set the bar for what “excellent” looks like in the DTC space. Those that help remind us all why we are […]
Treatment and condition awareness is lagging for constipation patients—here’s how to improve it
Constipation affects millions of Americans each year, but many patients have not yet found an adequate medication to control their constipation symptoms, new Phreesia data shows. However, there’s a key opportunity to boost education and help patients get on the proper treatments—and that’s by reaching them at the point of care. Half (50%) of surveyed […]
Type 2 Diabetes Patients Need More Disease Management Support—How Can Pharma Help?
Image Source: Shutterstock Many Type 2 diabetes patients worry about their disease, leading to a significant impact on their mental health—especially for younger diabetics. However, those concerns present fresh opportunities for pharma companies to ultimately improve outcomes for Type 2 diabetes patients by offering them the support tools and resources they most want. Diabetes has […]
How Privacy-Safe Health Data Will Transform Digital Marketing in Pharma
Image Source: Shutterstock The last decade saw an explosion of health data from sources including the digitization of health records, genomics, wearables, insurance claims, and more – which by some estimates now represents about 30% of the world’s data volume. When combined with the power of machine learning, this data has the potential to reveal […]
How Can Pharma Win LGBTQ+ Patients’ Trust?
Image Source: Shutterstock The LGBTQ+ community encompasses a wide range of patients across all races, ethnicities and gender identities. However, when seeking healthcare resources and support, many of these patients feel underrepresented and mistrustful of pharma advertising, new data shows. Less than half (44%) of LGBTQ+ patients feel that pharma ads reflect their experience […]
Addressing the Misrepresentation of Patients in Healthcare Marketing
Image Source: Shutterstock It was a typical Thursday morning in Medical, Legal, and Regulatory (MLR) review, and we were about to review a simple branded banner ad for a prostate cancer drug. The team has always been accustomed to allotting 15 to 30 minutes at most to review a tactic as simple as a banner […]
Reaching Rural Patients: How Pharma Marketers Can Best Engage Online
Image Source: Shutterstock While the notion has long prevailed that rural Americans live in the “digital dark,” new data suggests that rural patients are actually online just as much as their urban counterparts. And, thanks in part to widespread smartphone and data-plan usage, pharma marketers can now reach all patients—no matter their geographic location—more easily […]
Lung cancer screening awareness is low. How can the industry get the word out?
Certain cancer screening types, including mammograms and colonoscopies, are well-known among patients. But lung cancer screening isn’t one of them—and even high-risk patients aren’t getting the message. More than half of current smokers—54%—know little or nothing about lung-cancer screening, according to recent data from Phreesia Life Sciences, which surveyed more than 14,000 current and former smokers […]
Relationship Marketing in Rare Disease
From a revenue perspective, there may be no industry that benefits from relationship marketing more than healthcare. And for rare disease’s patient/caregiver activations, it’s especially critical. Relationship marketing does what it says on the tin: it refers to any practice that extends the relationship between a brand and its target market, nurturing toward conversion (and […]
