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Creative Critique

By Mike Brune of Ogilvy Health I’m pretty sure we can all agree, it’s been a year. A year when so many unbelievable, unprecedented, and unwelcomed events have taken their toll on family and friends, our work, our institutions, our sense of personal safety, in short, our lives. As I reviewed some of the most […]

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CDC Launches ‘Under the Paper Gown’ Web Series, Partners with Comedian Amber Ruffin

To encourage women to take an active role and have more open conversations with their gynecologists, the Centers for Disease Control and Prevention (CDC) launched a new web series, Under the Paper Gown. The six episode series will feature comedian Amber Ruffin and her sister Lacey Lamar, showcasing Amber’s growth “as she gains the knowledge and […]

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150+ Community-Based Organizations Receive Support from CDC Foundation, Partners

To address issues of health disparities and advance health equity, the CDC Foundation and its partners pledged over $30 million in support to more than 150 community-based organizations (CBOs) “to promote COVID-19 vaccinations and reduce the disease’s burden.” As noted in the news release, “CBOs are uniquely positioned to provide culturally appropriate and community-tailored information about mitigation […]

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3AF, Ad Council, and COVID Collaborative Join Forces on Innovative Campaign

The Asian American Advertising Federation (3AF) has partnered with the Ad Council and the COVID Collaborative to create an innovative, new campaign aimed at educating Asian Americans with “information and resources they need to make informed decisions about getting vaccinated against COVID-19,” stated the news release. Launching this week exclusively on Asian media in the US […]

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FDA Approves Pfizer-BioNTech’s COVID-19 Vaccine

The first vaccine for COVID-19 was approved by the FDA on Aug 23, 2021. The Pfizer-BioNTech vaccine will now be marketed as Comirnaty for those aged 16 and older. For those aged 12-15 years as well as immunocompromised individuals needing a third dose, the vaccine is still available under emergency use authorization (EUA). Click here […]

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IQVIA Report IDs Digital Health Tool Trends

IQVIA analyzed four key areas in regards to digital health trends: innovation, evidence, regulation, and adoption. The report, by the IQVIA Institute for Human Data Science, found that “more than 90,000 digital health apps [were] added [to app stores worldwide] in 2020”, bringing the total apps available to consumers to over 350,000. Apps can be […]

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COVID-19 Educational Mobile Tour Focuses on Hard-to-Reach Latino Residents, Reaches NJ in July

UnidosUS and AARP have teamed up to educate hard-to-reach Latinos on the benefits of COVID-19 vaccines through a mobile tour. As a part of UnidosUS’ Esperanza Hope for All campaign, this tour will provide attendees with answers to their questions and distribute bilingual educational materials at their various stops, which will also be held in […]

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CMS Launches ‘Summer Sprint to Coverage’ Campaign

Five months after opening a special enrollment period for via HealthCare.gov, two million more Americans signed up for health insurance. In mid-July, The Biden-Harris Administration launched “Summer Sprint to Coverage” for the final 30 days before special enrollment closes. The Centers for Medicare & Medicaid Services (CMS) will run a series of testimonial ads during […]

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phreesiasquare

Patients aren’t using pharma’s patient support programs. What can the industry do?

Sponsored Content Pharmaceutical companies pour billions of dollars each year into patient support programs, aiming to provide patients with drug information, financial assistance and other resources.But those resources aren’t actually reaching patients, new data say. Phreesia, which surveyed nearly 5,000 patients checking in for doctors’ appointments this past February and March, found that just 3% […]

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