Image Source: Shutterstock The LGBTQ+ community encompasses a wide range of patients across all races, ethnicities and gender identities. However, when seeking healthcare resources and support, many of these patients feel underrepresented and mistrustful of pharma advertising, new data shows. Less than half (44%) of LGBTQ+ patients feel that pharma ads reflect their experience […]
Image Source: Shutterstock It was a typical Thursday morning in Medical, Legal, and Regulatory (MLR) review, and we were about to review a simple branded banner ad for a prostate cancer drug. The team has always been accustomed to allotting 15 to 30 minutes at most to review a tactic as simple as a banner […]
Image Source: Shutterstock While the notion has long prevailed that rural Americans live in the “digital dark,” new data suggests that rural patients are actually online just as much as their urban counterparts. And, thanks in part to widespread smartphone and data-plan usage, pharma marketers can now reach all patients—no matter their geographic location—more easily […]
Certain cancer screening types, including mammograms and colonoscopies, are well-known among patients. But lung cancer screening isn’t one of them—and even high-risk patients aren’t getting the message. More than half of current smokers—54%—know little or nothing about lung-cancer screening, according to recent data from Phreesia Life Sciences, which surveyed more than 14,000 current and former smokers […]
From a revenue perspective, there may be no industry that benefits from relationship marketing more than healthcare. And for rare disease’s patient/caregiver activations, it’s especially critical. Relationship marketing does what it says on the tin: it refers to any practice that extends the relationship between a brand and its target market, nurturing toward conversion (and […]
Cancer is the word that no patient or family member ever wants to hear, and it is news that no clinician wants to deliver. Yet, it is the second leading cause of death in the United States and each year more than 1.6 million people are diagnosed with cancer and nearly 600,000 die from it.[i] […]
Pharma companies don’t typically market directly to caregivers of patients with chronic conditions. But they might want to consider it, new data from Phreesia Life Sciences suggests. More than half of chronically ill patients rely on their caregivers to make healthcare decisions for them, according to a nationwide survey of more than 2,000 caregivers conducted […]
Since May 2018, several calcitonin gene-related peptide (CGRP) inhibitors have entered the migraine field, with no fewer than seven gaining U.S. Food & Drug Administration approval for acute migraine treatment and/or prevention. Thanks to this influx of new prescription therapies, the global migraine market is expanding, with some analysts expecting to see its value soar […]
For years, the DTC National Conference has showcased the best in direct-to-consumer Rx marketing. At the heart of DTC is the “Patient Experience,” essentially the sum total of each person’s unique journey from illness to treatment and, if the experience is successful, back to some kind of health or “new normal.” Companies use various metrics […]
Social media users respond to voice and human connection. People like people. This makes working with influencers an excellent way to impact your target audience. When the words “social media influencer” are thrown around, it can sometimes trigger thoughts of makeup brands, clothing companies, or even beauty supplements. However, the vast world of social media […]
