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COVID-19 Vaccine Awareness Campaign Launched by PatientPoint

A multidimensional COVID-19 awareness and education campaign was unveiled this month by PatientPoint, the first project under the newly-merged PatientPoint and Outcome Health. In addition to educating about the COVID-19 vaccines, the campaign will also target vaccine-hesitant groups, including Black and Hispanic communities. According to the news release, “[t]he campaign’s marquee segment, What Happens Next?, represents a collaboration […]

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PatientPoint, Outcome Health Combine to Form PatientPoint Health Technologies

It was announced earlier this month that PatientPoint had combined forces with Outcome Health to launch a new platform company, PatientPoint Health Technologies. Functioning under the PatientPoint brand, this merger amplifies doctor-patient interactions across the entire patient care journey and, as noted in the release, helps “meet the tech-enabled patient engagement needs of nearly 150,000 […]

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#EverydayMatters: A Year of Raising Cancer Awareness

With World Cancer Day on Feb 4, 2021, Ogilvy Health closed in on their year-long commitment to cancer awareness through their passion project, #EverydayMatters. DTC Perspectives spoke with two of the team members behind the campaign for its launch and again in late summer for an update. Coming full circle, we spoke with Deb Ciauro, […]

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Outpatient Visits Steady Despite COVID Surge, Shows Latest Research from Phreesia, Harvard, & Commonwealth Fund

In analyzing data from November and December for its sixth wave of research, the Commonwealth Fund, Phreesia, & Harvard found that, even though there was another surge of COVID-19 cases largely across the country, the number of outpatient practice visits remained stable. When compared to the baseline week of March 1, the November and December […]

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KFF Analyzes Racial / Ethnic Disparities in COVID-19 Vaccinations

Ensuring equitable access to COVID-19 vaccines has been a top concern in the rollout process. According to a brief by the Kaiser Family Foundation (KFF), “National recommendations regarding vaccine distribution have emphasized the importance of ensuring equitable access, particularly for disproportionately affected groups, including people of color.” KFF identified some key barriers when it comes […]

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Announcing Xpectives.Health – Conferences Focused on Understanding the Healthcare Consumer: Brought to you by DTC Perspectives

DTC Perspectives was organized in 2000 to focus on pharmaceutical marketing and in 2001 we launched The DTC National. In later years we organized conferences on Hospital Marketing, Multicultural Communications, OTC Marketing, and Disease Education. To better describe what we do, we are excited to refer to our conference series as Xpectives.Health. We see our […]

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Biden-Harris Administration to Re-Open Enrollment, Re-Examine Other Health Policies

Announced today, President Biden is set to sign two Executive Orders in his efforts to improve health care access and affordability to Americans. The Department of Health and Human Services (HHS) is expected to re-open a “Special Enrollment Period” this year to the Health Insurance Marketplace, from Feb. 15-May 15, allowing citizens in need of […]

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One-on-One with Mesmerize’s Samantha Brown

Sponsored Content Samantha Brown, Director of Business Development at Mesmerize, discussed the impacts COVID-19 has had on their business in a recent interview with Bob Ehrlich, Chairman & CEO of DTC Perspectives.  She shares how Mesmerize used this time to focus on expanding its point of care footprint and establishing new partnerships, while continuing to […]

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