DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.”
This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking place in Boston, April 19-20th). It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.
“PatientPoint and I congratulate the Top 25 DTC Marketers of the Year. These industry experts lead by example, always putting the patient at the center of everything they do and achieving incredible outcomes as a result. We look forward to recognizing their accomplishments at the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint.
The Top 25 DTC Marketers of the Year for 2022 are…
Kim Abbasi, Consumer Marketing Director, Xeljanz US Marketing, Pfizer
Katie Baldwin, Director, Consumer Marketing, US COVID-19 Vaccine, Comirnaty, Pfizer
Brittany Blair, Head of Patient Strategy & Solutions, US Immunology, UCB
Kelly Bock, Director, Consumer Marketing, Urovant Sciences, Inc.
Tanya Bowstead, Marketing Director, Altreno, Ortho Dermatologics
Kevin Conway, Director US Marketing, Alexion
Julie Cosgrove, Marketing Director, Alnylam Pharmaceuticals
Patricia Crowell, Sr. Manager Obesity Strategy, Omnichannel Patient Experience, Novo Nordisk
Heather Gilbert, Marketing Manager, Inspire Medical Systems, Inc.
Farrah Goldsmith, Marketing Manager, GSK
Sylvie Gondouin, Associate Director, Digital Customer Engagement, IPSEN
Ashley Hallett, Group Product Director, IMBRUVICA DTC Lead, Janssen Biotech Inc.
Craig Huber, Associate Director | Patient Marketing – Mavacamten | Cardiovascular (US), Bristol Myers Squibb
Tammy A. Karas, Director, Consumer Marketing Lead for the Prostate Cancer Franchise, Pfizer
Julie Loving, Insights Director, TherapeuticsMD
Shannon Mitchell, Associate Director, US Media and Integration, Merck
Harleen Parmar, Associate Marketing Director, ILUMYA, Sun Pharmaceuticals
Mara Rastovsky, Associate Director, Global Customer Insight/Diabetes Franchise, Merck
Kaitlin Russomano, Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics
Asako Sakae, Senior Director, Consumer Strategic Marketing, Teva Pharmaceuticals
Silvia Schneiders, Associate Director of Marketing, Antares Pharma
Stepheny Stordahl, Associate Marketing Director, Women’s Health, AbbVie
Alexandra Tudoran, Associate Director, Franchise Marketing & PR, Galderma
Bert Van den Hooff, Project Manager, Janssen Pharmaceuticals
Jaela Williams, Associate Director, Merck
“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”
Established in 2001, the Top 25 DTC Marketers of the Year award recognizes extraordinary DTC marketers from pharmaceutical companies who drive innovation and work towards better patient health outcomes. Marketers are selected based on actual accomplishments, influence on future patient launches or campaigns, or recognized contributions and service to patient communications. The Top 25 festivities include a cocktail party, followed by a special ceremony presented by PatientPoint during our DTC National Conference. Each member of the Top 25 DTC Marketers is also profiled in the annual conference guide publication.
Celebrate with the Industry’s Best
DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages.