Great Direct-to-Consumer (DTC) advertising in the pharmaceutical industry efficiently draws attention, delivers relevant & powerful messaging, and sparks action. It quickly introduces information about the condition, visualizes the problem, uses strong branding device and relatable scenarios, and maintains brand presence throughout the ad. Ideally, it should be distinctive and, where possible, use testimonials and demos. […]
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking […]
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston. Sponsored by Phreesia, the […]
Sponsored Content Our networks, connecting with patients, and our measurement capabilities set us apart from other media partners. InStep Health is the only fully integrated marketing platform combining the power of digital activation programs with a proprietary network of over 250,000 HCPs and 24,000 pharmacies. At InStep Health, partnerships throughout the life sciences have created […]
Sponsored Content It’s clearer than ever — health inequities exist, and they need to be addressed. So how can we, as marketers and content creators, help bridge the gap? Which methods and strategies are most impactful? In this Q&A, Verywell’s Chief Medical Officer, Jessica Shepherd, MD, shares her thoughts on creating positive change and evolving […]
Sponsored Content WHILE “NEW” MAY SEEM AN OXYMORON FOR A COMPANY THAT IS NEARLY FOUR DECADES OLD, IT IS TRUE. HERE’S WHY: Today, the pace of change in healthcare communications is not just fast, it’s hyperspeed. The brand marketing plans of just two years ago are more than out of date. As the world evolves […]
Sponsored Content Healthcare marketers who target consumers by age, gender, race, and ethnicity, or income, are potentially over-spending on media and missing a key to unlock both motivation and action. That’s because our current marketing and advertising ecosystem is built on demographic targeting instead of what consumers think. For decades, marketers have been limited to […]
To encourage women to take an active role and have more open conversations with their gynecologists, the Centers for Disease Control and Prevention (CDC) launched a new web series, Under the Paper Gown. The six episode series will feature comedian Amber Ruffin and her sister Lacey Lamar, showcasing Amber’s growth “as she gains the knowledge and […]
To address issues of health disparities and advance health equity, the CDC Foundation and its partners pledged over $30 million in support to more than 150 community-based organizations (CBOs) “to promote COVID-19 vaccinations and reduce the disease’s burden.” As noted in the news release, “CBOs are uniquely positioned to provide culturally appropriate and community-tailored information about mitigation […]
The Asian American Advertising Federation (3AF) has partnered with the Ad Council and the COVID Collaborative to create an innovative, new campaign aimed at educating Asian Americans with “information and resources they need to make informed decisions about getting vaccinated against COVID-19,” stated the news release. Launching this week exclusively on Asian media in the US […]
