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Ogilvy Health Continues Cancer Education with #EverydayMatters

In a follow up conversation with DTC Perspectives this summer, Sherry Novembre and Amy Graham shared how Ogilvy Health’s #EverydayMatters cancer awareness campaign continues to expand and reach audiences, as well as how COVID-19 has impacted the agency’s efforts. The #EverydayMatters campaign was launched by Ogilvy Health in February of this year, kicking off a […]

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#ShareTheScope Spotlights Black Healthcare Needs

Eight healthcare marketing and media leaders turned over their social media channels to “eight organizations and influencers focused on health issues and disparities facing the Black community,” according to the news release about the social media effort. On July 22, #ShareTheScope allowed “new voices and perspectives from those who are tirelessly advocating for equity and […]

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Executive Orders Signed by Trump to Lower Rx Prices

This past Friday, July 24th, President Trump signed multiple Executive Orders to lower medication prices for patients and, as he commented during the signing, to restructure the prescription drug market in terms of pricing. The three Orders, as well as a potential fourth: “Enable Americans without access to affordable insulin and injectable epinephrine through commercial […]

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One-on-One with InStep Health’s Nate Lucht

Sponsored Content Earlier this year, Rx EDGE Media Network / LeveragePoint Media acquired Brandperx. The company has now transitioned into a brand-new company, InStep Health. In an interview with DTC Perspectives’ Chairman, Bob Ehrlich, InStep Health’s president and CEO, Nathan Lucht, discussed ways their programs educate patients and consumers, providing brands with new opportunities to […]

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Phreesia, Harvard Research Update Discusses POC Adaptations to ‘New Normal’

In the latest research update from the Commonwealth Fund, Harvard University, and Phreesia, analysts investigated how office visits have adapted to a “new normal” during the COVID-19 pandemic. Findings revealed a “‘cumulative deficit’ in visits over the last three months (March 15-June 20) is nearly 40 percent,” with the greatest decline being in states that […]

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Rx EDGE® Media Network Announces Formation of New Company

Rx EDGE® Media Network (part of LeveragePoint Media), a healthcare marketing company that supports pharma marketers in reaching consumers, announces the formation of a new company, InStep Health. InStep Health provides expanded services and product offerings to better support healthcare providers and consumers. With its recent acquisition of Brandperx, InStep Health has added to its […]

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Phreesia, Harvard Team Up to Study COVID-19 Impacts

In mid-May, the Commonweath Fund, Harvard University, and Phreesia collaborated to publish findings of COVID-19 impacts on outpatient visits and telehealth; this provides an update to an earlier April publication. From mid-February to mid-May, data from more than 50,000 providers from Phreesia’s client base and more than 12 million visits was analyzed. According to the […]

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CVS, UPS Team Up for Rx Drone Deliveries

UPS and CVS Health Corporation announced this week that they will deploy the use of drones to deliver prescription medicines to The Villages in Florida, the largest retirement community in the US. In the news release, Scott Price, UPS chief strategy and transformation officer stated: “Our new drone delivery service will help CVS provide safe […]

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PatientPoint, Everyday Health Partner to Revolutionize POC Content

PatientPoint and the Everyday Health Group have created an exclusive partnership to provide consumer and professional content in POC spaces across the country. The partnership “aims to create a more interactive, engaging and immersive point-of-care content experience – replacing fear and anxiety with community, curiosity and confidence,” stated the news announcement. The release continued, explaining […]

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