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Top 25 DTC Marketer Andrea Porzio

Andrea Porzio joined Gilead in February 2013. She currently serves as the Director of Consumer and Patient Marketing for the Hepatitis C Franchise. As part of the Hepatitis C launch team, she oversees all aspects of patient / consumer marketing and community development including the development and execution of our Harvoni, Sovaldi, and Hep C Disease Awareness platforms, which included the organizations first broad scale branded and unbranded DTC efforts. andrea
Prior to joining Gilead, she was the Director of Women’s Health Marketing at Teva Pharmaceuticals, where she oversaw a portfolio of innovative Women’s Health brands including Seasonale, Seasonique, and Plan B / Plan B One Step. During her tenure at Teva, Andrea held several roles in a variety of
commercial functions and led the organizations first RX-to-OTC switch for the Plan B business.
Before joining the Teva, Andrea spent several years at a pharmaceutical advertising agency working in a variety of therapeutic spaces including Rheumatoid Arthritis, Dermatology and Ophthalmology. She attended Villanova University for her undergraduate degree and received a BS in Business Administration. Andrea, her husband, and two sons are native to the East Coast, but now live in the San Francisco Bay Area.