Megan Morrison always considered herself a left-brained/data-driven marketer and began her career in Market Research at Synovate (now Ipsos). After five years at Synovate, Megan had a fierce desire to see more clearly how the data was being used and began a position in Market Research at TAP/Takeda supporting the launch of Dexilant and then Brintellix. After a few years in Market Research Megan’s desire to use the data for brand strategy, messaging, and tactical execution flourished, and she accepted a role in Product Management for AMITIZA. Over the past three-plus years, Megan has been responsible for various aspects of the brand including sales strategy, peer to peer/KOL, and more recently, digital patient strategy. Consistent with her background, Megan aims to keep the voice of the patient at the core of messaging platform and verbiage.
Megan earned her bachelor’s degree in Marketing from Bradley University and her MBA from the Kellstadt Graduate School of Management (DePaul University). She lives in Volo, IL and spends her free time with her family including husband, Bob, and young children, Max and Lia.