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Top 25 DTC Marketer Brittany Blair

Brittany Blair leads Consumer Marketing for GlaxoSmithKline’s asthma portfolio which includes ADVAIR,FLOVENT, VENTOLIN, and has most recently led the DTC launch of the asthma indication for BREO ELLIPTA. Over the last two years, Brittany’s focus has been to develop the BREO consumer strategy and bring to life the patient insight with the “Mbrittanyissing Piece” campaign – a fully integrated DTC campaign leveraging TV, Print, a robust digital program, and Point of Care.
Ten years ago, Brittany began her career on the agency side at MediaCom, developing digital media campaigns for brands like VESIcare, VALTREX, and LEVITRA. Prior to her role in Marketing at GSK, she was the Associate Strategy Director at PHD Media, responsible for developing comprehensive consumer media strategies for GSK’s Respiratory portfolio.
Brittany holds a Bachelor’s of Science degree from North Carolina State University. She lives in Raleigh, North Carolina with her husband, Matt, and daughter, Marilyn.