In mid-September, DTC Perspectives spoke with Alisa Lask, the VP and General Manager of Aesthetic & Corrective Business Unit from Galderma, about the evolution of their digital marketing. “Digital has had a really powerful impact on the aesthetics brands,” she noted. Galderma’s aesthetics business unit is already seeing a large usage of their various digital […]
Author Archive | Jennifer Kovack
Jennifer Aniston Teams with Shire, Digitas Health LifeBrands to Launch ‘eyelove’
Shire and Digitas Health LifeBrands (the agency of record) announced a new celebrity spokesperson today, partnering with Jennifer Aniston to raise awareness and understanding of chronic dry eye. By sharing her own experiences with the condition, she hopes to “educate and inspire people” to learn and communicate more with their healthcare professional. According to the news […]
ASHP Joins AMA in Seeking DTC Ban
The American Society of Health-System Pharmacists (ASHP) has joined the American Medical Association (AMA) in calling for a ban on DTC advertising. Announced during an annual meeting of the ASHP House of Delegates during their Summer Meetings and Exhibition last week, the national pharmacist group approved a new policy calling on Congress to ban all […]
Study Shows Cutting TV Spend Has Negative Impact
The significant majority of pharma budgets are often spent on TV media due to its wide reach and being a great starting connection with consumers. In a recent study by TiVo, which was not pharma specific but rather covered a broader TV industry perspective, found that reducing TV ad spend led to a loss in […]
The DTC National Report: Through the New Patient Lens
More than 500 DTC marketing industry executives convened at the 15th annual DTC National Conference this past April to learn more about what patients want – and how they, as marketers, can best serve those wants and needs. The overarching theme of the 2015 event was clear: working with the new patient. Kicking things off […]