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Top 25 DTC Marketer Tatyana Tsinberg

Tatyana Tsinberg is Senior Director, Team Leader at Pfizer, where she manages the US VIAGRA and Toviaz businesses and has responsibility for over $1 billion in sales. Tatyana has a passion for transforming customer insights into business growth strategies and building high performing teams.tatayana
Tatyana has over 15 years of experience managing brands large and small through a variety of lifecycle stages. Prior to leading VIAGRA, Tatyana held various roles of increasing responsibility at Pfizer, leading commercial and marketing efforts for top consumer brands including Detrol LA, Eliquis, and Zoloft.
Before joining Pfizer, Tatyana held brand management roles at Kraft Foods on category leading brands like Altoids and Life Savers, as well as in investment banking at Lehman Brothers.
Tatyana has a B.A. from Columbia University and an MBA from Columbia Business School.