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Seven Steps for Managing Adverse Events in Social Media

In an ever-changing pharma environment staying connected is vital. Amidst regulatory challenges and uncertainty of new channels, the pharma industry is beginning to embrace social media to empower patients and healthcare providers. Social platforms are uniquely designed to support patient and provider needs perhaps more directly and efficiently than traditional channels. Social technologies can be leveraged to support patient engagement, ultimately leading to healthier patient outcomes.


Karen Weber
Sr Director, Marketing, Solutions & Innovation at C3i Solutions
Karen has over 10 years' experience leading marketing strategies, new solution development, and launch initiatives. As Sr. Director, Marketing, Solutions & Innovation with C3i Solutions, Karen is dedicated to enhancing and launching new solutions to meet the needs of clients in the consumer and life sciences industries.
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