Out-of-home advertising company, Brite Media Group, has acquired Mesmerize Marketing, a leader in patient education at the point-of-care. “Gregory Leibert, the founder and Chief Executive Officer of Mesmerize, and Craig Mait, Chief Operating Officer, will join Brite Media in leadership roles and will continue to operate the Mesmerize business along with their existing team,” outlined the news release.
With Mesmerize’s “targeted educational materials including wallboards, literature distribution, branded medical essentials, and mobile integration to patients and care givers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, dental offices, community-based organizations, AIDS service organizations, and independent pharmacies,” Brite Media now has strong access to the point-of-care space. In return, “[t]he partnership with Brite Media gives Mesmerize Marketing the resources necessary to scale our rapidly growing point-of-care networks,” said Leibert. “Mesmerize will also look to expand our patient education and deliver significant results to our customers, by supplementing our industry-leading static media presence with new static and digital media platforms.”
Michael Ellis, Brite Media’s President and Chief Operating Officer, added that “Mesmerize will perfectly complement Brite’s current media platforms. The combined companies will leverage the strengths, creativity, and human capital of both businesses to continue delivering outstanding results to our customers.” Brite Media had been acquired by The Beekman Group in 2014. Since then, Brite Media “has more than doubled in size through organic growth and acquisitions led by Beekman and management.”