Pharma marketers spend much time and effort developing and improving ways to support patients in their specific disease areas. This is important work. An estimated 150 million people are living with at least one chronic condition in 2015, and by 2030 the number is estimated to grow to 171 million. However, this effort does not […]
Tag Archives | healthcare management
Does the Rise of Payer Power Mean the End of Patient Empowerment?
By Wendy Blackburn on March 18, 2015 in DTC in Focus, Guest Columnist
At a recent pharmaceutical marketing conference in New York, speakers and attendees were focused on – and visibly concerned about – a massive sea change happening in healthcare. The concern went well beyond “the best way to implement wearables into pharma programs,” or “how pharma can get involved in social media.” This wasn’t about shiny […]
Cultivating Engaged Patients: 5 Lessons Learned
By Amrita Bhowmick on March 17, 2015 in DTC in Focus, Guest Columnist
People actively involved in their health and healthcare generally have better outcomes in managing their condition. So how do those of us working in healthcare and healthcare marketing motivate people to get more involved? While we don’t have all the answers, Health Union has learned some valuable lessons and practical tips for enhancing patient engagement […]