You know that men and women are so different that we have to look to the planets to sort out the contrast. But when it comes to trusting the biopharmaceutical industry, we’ve found that the genders are at the same time similar and different. For the last two years, we have conducted a revealing survey […]
By Cheryl Lubbert of Health Perspectives Group As we look back over the past year for lessons learned that we will take into the New Year, there are many we could choose: from celebrities on social media to controversial pricing. But based on our work with thousands of patients, helping to connect them with biopharma […]
Pharma marketers spend much time and effort developing and improving ways to support patients in their specific disease areas. This is important work. An estimated 150 million people are living with at least one chronic condition in 2015, and by 2030 the number is estimated to grow to 171 million.[1] However, this effort does not […]
