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Author Archive | Wendy Blackburn

DTC Perspectives | DTC in Focus

Does the Rise of Payer Power Mean the End of Patient Empowerment?

At a recent pharmaceutical marketing conference in New York, speakers and attendees were focused on – and visibly concerned about – a massive sea change happening in healthcare. The concern went well beyond “the best way to implement wearables into pharma programs,” or “how pharma can get involved in social media.” This wasn’t about shiny […]

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