Specialty Drug Marketers Can Tap into Patient Stories Stories are ingrained in us from the time we are infants. The nighttime ritual of parents and children cozying up with a storybook or two is a genuine and enjoyable encounter, one with an underlying message or lesson that is served in a palatable way. Once we […]
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DTC in Perspective: PhRMA Gets Bold
This week many drug CEOs met with President Trump to discuss pricing and innovation. In just two weeks Mr. Trump has sat down with a number of business leaders to push domestic investment in job creation. He pushed the drug makers to build factories here and get control of drug prices. In return Trump promised […]
DTC in Perspective: FDA Tells Otezla and Toujeo Tone it Down
The arbitrary reviewers at FDA have decided that Otezla and Toujeo have music that is disturbing the peace. They have knocked on the walls of Celgene and Sanofi by issuing letters saying their television ads violate the law. How do they know they broke the law? The beauty of the FDA system is they decide […]
DTC in Perspective: Ad Age Article Cites Rx Fear Mongering
The latest critical DTC story just appeared in Ad Age on 9/12. It deserves comment because it seems off base. In the title it says big pharma is using terror tactics to scare up sales. The crux of the story is how drug companies are shifting to creative approaches using scare tactics in their ads. […]
DTC in Perspective: Hillary Has Plan to Fight “Unjustifiable” Drug Prices
The drug companies made Hillary’s enemies list earlier this year along with Iran, the Republicans, and the NRA. She now has a plan to ensure drug prices do not rise higher than whatever she thinks is fair. The essence of her plan is to allow government to decide whether a drug price increase is justified. […]
In the News: High-Tech Wearable Tattoos Debut at CES 2016: MC10, ‘Reshaping Healthcare’
At this year’s CES conference, MC10’s two showcased products were nothing short of groundbreaking. By debuting two different wearables, one aimed to satisfy the medical community while the other targeting the general consumer, the company succeeded in sparking interest. The first product, known as BioStamp Research Connect, is designed to assist researchers with a multitude […]
Marketing Innovations Don’t Have to be Risky
By Faruk Abdullah of Applied Predictive Technologies Pharmaceutical marketing is changing. With increased industry spend, new marketing channels, a more informed consumer, and a shifting healthcare landscape, it is clear that marketers need to be smarter than ever with their investment decisions. It is also clear that DTC marketing is no longer just about pumping […]
The Five-Step Prescription for Curing Social Media Ills
Stop the coughing before it becomes a social media plague. By Peter Friedman of LiveWorld It’s taken a while, but the pharmaceutical industry has slowly realized the value of social media to reach caregivers, health care professionals, and patients to raise awareness and even track adverse events. According to the IMS Institute for Healthcare Informatics, […]
Get with the Program(matic)
The experience of encountering advertising tailored to one’s behaviors or interests on the internet has become ubiquitous in a very short time. We’ve all had that experience – shopping for a particular shoe on Zappos or gadget on Amazon, not buying it, then having an ad for that shoe or that gadget magically appear in […]
