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Branded vs Unbranded Media Buying Dynamics

Fred Church
Director, US Healthcare at SKIM
Fred is the Director of the US Healthcare team at SKIM, based in our Hoboken, NJ office. He has forecasted the sales impact and return-on-investment for hundreds of pharmaceutical DTC campaigns, and is a frequent conference speaker on this topic. His other areas of healthcare research expertise include concept testing, communications optimization, and market modeling.
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