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Author Archive | Justin Grossman


Going Omnichannel? There’s a Method for That

With digital pharma teams in the throes of 2020 annual planning, omnichannel marketing has risen to the top of the priority list. As our industry rushes to keep pace with customer expectations shaped by faster-moving sectors like CPG, marketers have broadened their focus beyond the channel-based tactics of the past. “Omnichannel” is now shorthand for […]

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