By Aimee Delorey, Ph.D., and Mark Miller of Symphony Health It comes as no surprise that big data is being used in all aspects of human life, from where we shop, how we listen to music, how we date and more. But in healthcare analytics, it’s more than just collecting data for the sake of […]
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Healthcare: Repeal Now, Replace Later?
Earlier today, Nebraska Senator Ben Sasse sent a letter to President Trump urging him to separate the actions of repealing and replacing healthcare, rather than doing them simultaneously, if there is still no resolution by July 10th. Since not enough progress has been made on healthcare, during an appearance on Fox & Friends this morning the Republican […]
PatientPoint Raises $140 Million in Capital to Fuel Its Digital POC Growth
PatientPoint announced this week that it received $140 million in capital from private investment firms, allowing for significant digital growth in its point of care networks. Serving as a strategic advisor, the Peter J. Solomon Company secured the financing from Searchlight Capital Partners and Silver Point Capital. A leader in patient education and engagement programs […]
Outcome Health’s Closes First-Ever Round of Funding at $5B Valuation
Outcome Health announced its first-ever round of funding closed at a $5B valuation pre-money from a group of investors, including Goldman Sachs Investment Partners, Alphabet’s growth equity fund CapitalG, Leerink Transformation Partners, Pritzker Group Venture Capital, Balyasny Asset Management, and strategic healthcare stakeholders. According to the news release, the nearly $600 million raised during this round […]
Mesmerize Marketing Acquires Doctors’ Office Wallboards from Elite Sampling & Media Group
Mesmerize Marketing will increase their Healthy Living Network by more than 70% with the recent acquisition of Elite Sampling & Media Group’s national network of doctors’ office wallboards. The positions Mesmerize Marketing, a leader in patient education at the point of care (POC), as the “largest provider of static media in high prescribing physicians’ offices” reaching more […]
DTC Perspectives Announces the 2017 Ad Award Winners at Annual National Conference
The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 17th Annual DTC National Conference held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards showcased the best marketing and advertising […]
Overcoming Communication Obstacles to Patient Engagement and Adherence
While the primary focus of patient adherence programs today has shifted from the product to the patient, the communication barriers that hinder patient interaction and engagement are still common. Many of these barriers can be overcome by investigating and addressing the root causes of issues, which often occur in either the basic program design […]
DTC Perspectives Announces 2017 Advertising Awards Finalists
The leading forum for direct-to-consumer (DTC) advertising thought leaders honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 17th Annual DTC National Conference to be held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards will showcase the […]
DTC Perspectives Announces Top 25 DTC Marketers of the Year
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 16th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2017 Top 25 DTC Marketers and Hall of Fame class on the evening of April 5 sponsored […]
What Dr. Tom Price As Secretary of HHS May Mean For Healthcare
On Tuesday, President-Elect Donald Trump announced his nomination for Rep. Tom Price (R-GA) for Secretary of the U.S. Department of Health and Human Services. In 2010, Rep. Price spoke at our conference and discussed the role of the federal government in healthcare and health insurance. To hear his views on health, and government’s place in […]