DTC National

180214_Cynthia-Rothbard0248---webCynthia Rothbard
EVP, Creative Director
FCB Health

Cynthia launched her illustrious career more than 25 years ago as an art director at Ogilvy & Mather, where she created attention-grabbing campaigns for American Express, KLM Airlines, Campbell’s, FibreTrim, Tiffany & Co., and Guerlain. Following her time there, she worked on many iconic brands such as Pampers, Swiffer, Dawn, Aleve, Light n’ Lively, and Fisher-Price. Shortly after joining FCB in 2001, Cynthia moved on to healthcare with the launch of “The Age of Fosamax” campaign—which memorably celebrated the beauty and strength of women over 50. This groundbreaking osteoporosis campaign featured actress Priscilla Lopez from A Chorus Line.

Cynthia is the co-creator of the “Depression Hurts” campaign for Eli Lilly’s Cymbalta, and was proud to have worked continuously on Cymbalta throughout its life cycle. This emotionally gripping campaign was a game changer for those suffering from depression. They were finally able to recognize what they were feeling in a very raw way—motivating them to seek treatment. Her relentless passion for creating insightful, emotional, and motivating work hasn’t gone unnoticed. Cymbalta’s “Depression Hurts” campaign won over 15 major DTC awards. Her campaign for Teva’s Plan B One-Step, “Because the Unexpected Happens,” won an Effie, her viral video series ,“Get a Real Plan,” won a Clio, and AbbVie’s “Closer” unbranded campaign for Hep C is a 2015 MM&M award winner.

Most recently, Cynthia and her team have been busy launching several multichannel campaigns for Linzess. In 2015, their “Blue Line” campaign was recognized at the DTC Perspectives Awards, as well as the MM& M Awards. Last year, their innovative stop-motion campaign, “Tell Me Something I Don’t Know” & “Enough,” won the only DTC Effie in any category—as well as being a finalist at the Global Awards and The Creative Floor Awards. Cynthia is a graduate of the Art Center College of Design in Pasadena, California. She’s a native New Yorker and currently lives in New Jersey with her family.