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DTC Perspectives | DTC in Focus

Digital Health and Pharma: Leveraging Healthcare Delivery Models to Engage Patients in New Ways

In such a strongly regulated industry where it is most important to avoid a downslide, pharma is falling behind in digital health. Risk taking and innovation suggests being open-minded for failure. As Robert F. Kennedy said, “Only those who dare to fail greatly can ever achieve greatly.” The path to success is filled with risk […]

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