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DTC Perspectives | DTC in Focus

Multitasking Their Lives: How to Support and Educate Patients Who Are Managing Multiple Diseases

Pharma marketers spend much time and effort developing and improving ways to support patients in their specific disease areas. This is important work. An estimated 150 million people are living with at least one chronic condition in 2015, and by 2030 the number is estimated to grow to 171 million.[1] However, this effort does not […]

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