Top Menu

Tag Archives | disruptive innovation

DTC Perspectives | DTC in Focus

How to Identify Breakthrough Ideas and Dramatically Improve ROI

Increasingly, patients have become a critical link in the prescribing process. Individuals are taking more responsibility for their own healthcare choices, proactively seeking disease and drug information online and initiating dialogues with their doctors – and it’s having a significant effect on the treatment they receive. A 2014 study published in the Medical Care journal […]

Continue Reading

Getting to the How – Unlocking Identification, Personalization and the Regulatory Landscape

Technological innovation has changed how people react and connect to each other, how consumers engage and communicate both with and about companies, and how companies think about and use data to engage with consumers. These changes are impacting the Life Science and Health industries in much the same way and require a level of thoughtfulness […]

Continue Reading

Think Big, Start Small, Move Fast: 15 Tips From the Mayo Clinic on Marketing Innovation

The innovation books on my shelf are typically written by designers, famous agency wizards, marketing gurus, etc., so it was surprising to see a title, co-authored by a team from the Mayo Clinic Center for Innovation, popup in my Amazon book recommendations. After all, healthcare is rarely (if ever) seen as a hotbed for innovation. […]

Continue Reading