The theme of this month’s newsletter is consumer trends. Here’s a recent one worth talking about: According to new research, consumer trust in pharma has hit a new low, dropping 13 points from 51% to 38%. How can an industry that does so much good have such low credibility? Listen to patient testimonials in focus […]
Archive | DTC News
3 Takeaways From Pharma Direct-To-Consumer (DTC) Advertising Conference
Whether you’re new to the DTC pharma space in the US, or an industry veteran, what you need to know to stay ahead. The advertising of prescription drugs on TV and in magazines is a uniquely American phenomenon. Turn on the news or flip through a magazine and you’re likely to notice a pharmaceutical commercial […]
Relationship Reframes Paid Vs. Organic Facebook Debate
If I have heard it once, I have heard it a thousand times: organic marketing on Facebook is dead. Pay-to-play, experts say, is the only way to really reach desired audiences. Regardless of industry, this has been the overall takeaway. This clarion call has only gotten louder since Facebook announced in January that it would […]
Seven Steps for Managing Adverse Events in Social Media
In an ever-changing pharma environment staying connected is vital. Amidst regulatory challenges and uncertainty of new channels, the pharma industry is beginning to embrace social media to empower patients and healthcare providers. Social platforms are uniquely designed to support patient and provider needs perhaps more directly and efficiently than traditional channels. Social technologies can be […]
Keep Point of Care in Front of Your Upfronts
Sponsored Content PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at last month’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than […]
DTC for Cancer Treatments: Must-See TV
The word “cancer” has become a household word, used by cancer centers, drug manufactures and the non-profit community in aggressive and extensive DTC marketing initiatives. But, historically, marketing cancer products directly to consumers rarely (if ever) happened; it was one of those areas that was deemed to be “pushing it too far.” What has contributed […]
Aim for the Gold Standard in Measuring Point-of-Care Marketing
If you’ve been asking hard questions about the data provided by your DTC and POC campaign partners, you’re not alone. Although the heightened scrutiny is new, the challenges aren’t. The good news is that trustworthy solutions are established, proven, and available. Treatment decisions and research are guided by data that meets exacting standards for quality, […]
Point-of-Care Credibility is Essential for Patient Health
Point-of-Care media must take responsibility for its trust and accountability because patient health depends on it. According to the CDC, American patients visited the doctor nearly 1 billion times in 2017 – over three trips per person. In many of those doctors’ offices across the United States, patients found educational materials to aid them in […]
Health is Personal; Health Advertising Should Be, Too
New Data Indicates that Consumers Want Targeted Health Ads It’s one of the conundrums we face as health marketers, that health is completely personal. Pain is subjective. Symptoms vary. My epilepsy is different. What works for one consumer doesn’t necessarily work for the other. Not only does personal biology vary from person to person, but […]
How Content Bridges the Marketing Gap
Chances are you already know that content marketing is important to reach the people that matter to your brand. Even more importantly, content marketing can help patients know that a treatment exists while giving them the opportunity to connect with each other in social platforms. This enables people to do something that no other part […]