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Author Archive | David Shronk

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Back to the Future: The Post-Cookies Fate of Pharma Digital Measurement

The impending death of the third-party cookie has understandably received a lot of attention from marketers, media agencies and measurement companies – particularly in the pharma industry. Cookies – those little pieces of information left by websites and saved on browsers, allowing marketers to track online behavior and browsing history – have formed the backbone […]

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