The impending death of the third-party cookie has understandably received a lot of attention from marketers, media agencies and measurement companies – particularly in the pharma industry. Cookies – those little pieces of information left by websites and saved on browsers, allowing marketers to track online behavior and browsing history – have formed the backbone […]
Author Archive | David Shronk
Relationship Reframes Paid Vs. Organic Facebook Debate
If I have heard it once, I have heard it a thousand times: organic marketing on Facebook is dead. Pay-to-play, experts say, is the only way to really reach desired audiences. Regardless of industry, this has been the overall takeaway. This clarion call has only gotten louder since Facebook announced in January that it would […]