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Author Archive | Mukarram Bhatty

DTC Perspectives | DTC in Focus

Managing Brand Success in Market

The healthcare landscape has transformed rapidly in this technology-led, customer-controlled world and the discipline of marketing must evolve with it to stay relevant to the needs, motivations, challenges and behaviors of its audiences. We must flip the paradigm from one of gaining the consumer’s attention to one that reflects understanding of today’s empowered consumer and […]

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