About Catherine Goss & Ashli Sherman
Catherine Goss currently serves as SVP, Managing Director with Ogilvy CommonHealth Worldwide. She is an enthusiastic senior marketer known for her ability to solve strategic problems and lead cross-functional teams. Catherine possesses extensive traditional and digital advertising experience, as well as multidisciplinary management skills across mobile, CRM, experiential and PR. She’s built brands across multiple categories including mental health, CNS, cardiovascular, dermatology, and women’s health. She has both launch experience (Crestor) as well as experience repositioning and reinvigorating mature brands (Deplin, Metanx, CerefolinNAC, NuvaRing, Elidel). In addition to healthcare, Catherine has deep experience across a range of consumer categories including CPG, tourism, financial services, retail, government and nonprofits. She has a proven track record of delivering business results and has been recognized as one of New Jersey’s “Forty Under 40” as well as a 2016 “Rising Star” by the Healthcare Businesswomen’s Association. She can be reached at catherine.goss@ogilvy.com or (973) 352-4264.
As VP, Client Services, Ashli oversees the Behavioral Insights team at Ogilvy CommonHealth. She has 20 years of agency account management and operations experience. She has spent over a decade with the Behavioral Insights team working with sociolinguists and other devoted team members focusing on healthcare dialogue and ethnographic research across a vast number of pharmaceutical categories. Ashli has in-depth knowledge of HIPAA compliance and Investigational Review Board regulation and makes sure our research meets all necessary requirements. She can be contacted via ashli.sherman@ogilvy.com or (973) 352-2186.