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DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 15th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2016 Top 25 DTC Marketers and Hall of Fame class on the evening of April 19 sponsored […]
MP Global products, an environmentally-friendly flooring and packaging company, is proud to advertise that they “were green before it was even fashionable”. In early February, the Thermal Packaging Products division introduced a line of insulated cotton packaging used for temperature sensitive pharmaceuticals and consumer products. In addition to being completely biodegradable, the recycled cotton fibers […]
Managing type I diabetes requires tedious daily logging, a system that is far from perfect and in need of a technological face-lift. There are two primary sources for logging the data; the traditional paper forms method, and the newer continuous glucose monitors. Due to serious drawbacks with both methods, John Costik, an engineer and father […]
Rosa Delauro, a Democrat congresswoman from Connecticut, introduced bill H.R 4565 on 2/12/16 that bans DTC ads in the first three years from approval. It also allows the Secretary of Health and Human Services to continue the ban if the drug has had significant adverse events during those three years. The drug companies can apply […]
Novartis has just started a non branded disease education campaign called “Keep it Pumping.” You can see the television ad on the Novartis web site: www.keepitpumping.com. This Novartis web site discusses the serious condition of heart failure which has only a 50% survival rate after five years from diagnosis. The ad is very memorable, showing […]
The television campaign for plaque psoriasis fighter Consentyx started in January. The new drug from Novartis is joining Humira, Otezla, Stelara, Remicade and Enbrel. All have been DTC advertisers in a market affecting about 7.5 million Americans. Cosentyx is taking an interesting DTC creative approach. It is using testimonials from real patients who ask others […]
Yes I make my living on the back of DTC ads. That is one good reason I like them. But a more important reason is I learn what treatments might be available. I suffer from chronic sinusitis which makes me feel miserable much of the time. Having had two surgeries with no lasting effect, I […]
Just a few weeks ago across the pond, the NHS Physical Health Monitor (for Lithium) was released as an app for smartphones in London, UK. Lithium Carbonate is the most common form of treatment for Bipolar Disorder in the UK. The major drawback to this treatment is that it requires strict regulation and frequent health […]
At this year’s CES conference, MC10’s two showcased products were nothing short of groundbreaking. By debuting two different wearables, one aimed to satisfy the medical community while the other targeting the general consumer, the company succeeded in sparking interest. The first product, known as BioStamp Research Connect, is designed to assist researchers with a multitude […]
