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Editorial Calendar

DTC in Focus

Issue Central Theme* Deadline for Ads & Content Release Date**
January Disruptive Innovation 1/21/2021 1/28/2021
February Strategy & Planning 2/18/2021 2/25/2021
March Overcoming Communication Challenges 3/18/2021 3/25/2021
April Relationship Marketing 4/22/2021 4/29/2021
May Digital & Social Media 5/20/2021 5/27/2021
June Disease Awareness/Education 6/17/2021 6/24/2021
July Patient/Consumer Trends 7/22/2021 7/29/2021
August Multicultural 8/19/2021 8/26/2021
September Mass Media 9/9/2021 9/16/2021
October Creative Assessment 9/30/2021 10/7/2021
November 2021 Outlook 11/11/2021 11/18/2021
December No Issue N/A N/A

*Each issue of DTC in Focus will heavily focus on a central theme, but will also now include various other topics each month as well.
**May be adjusted to avoid conference and seminar dates.

Magazine: The Conference Guide Annual Issue

Deadline for
Deadline for
Ad Creative
Release Date
Aug 6, 2021 Aug 6, 2021 DTC National Conference, a part of the 2021 Xpectives.Health Summit

Writing for DTC Perspectives

We offer a variety of options for those interesting in writing, including but not limited to: DTC in Focus newsletter, stand alone website articles, a mini-series for our website, and Magazine: The Conference Guide Annual Issue. To become a contributor, complete this form or contact Jennifer Kovack, Senior Director, DTC Events at

Please keep the following parameters in mind when drafting submissions for DTC Perspectives:

  • The article must not be self promotional. Focus on knowledge, lessons learned and best practices. (For sponsored content opportunities, please contact John Woodbridge, Senior Director, Sales and Marketing, at
  • All submissions must be previously unpublished. Otherwise, permission for republishing must be provided.
  • Topics should be fresh, cutting edge and relevant to DTC marketing. We encourage new studies and case studies, and discourage philosophical fluff pieces.
  • Pay close attention to sentence structure and grammar – we want to keep the article in your voice and do not want to have to rewrite portions that are poorly written.

If your article is approved, please be prepared to submit the following for publishing:

  • A final, proofed version of the article
  • Any accompanying artwork (optional)
  • High res headshot of the author(s)
  • Brief bio with contact information (social profiles, phone number, and/or email)