Top Menu

Waste of $750 billion!

Waste of $750 billion! “Health costs must be kept under control…” -Bob Ehrlich The release on 9/6 of a report on health care inefficiency is getting widespread coverage. The experts at the Institute of Medicine conducted a major study of all facets of our healthcare system. Their conclusions were frightening. There are significant inefficiencies in […]

Continue Reading

Cigarettes and DTC?

Cigarettes and DTC? “Commercial speech is fully protected by our constitution.” -Bob Ehrlich What do cigarette package warnings have to do with DTC advertising? On the face of it, not much. Cigarettes are bad for you and prescription drugs help make you better. The Federal courts just ruled on a cigarette case and it has […]

Continue Reading

Stryker Strikes Gold

Stryker Strikes Gold “This campaign will be very effective..” -Bob Ehrlich Stryker is a medical device maker and has marketed a knee replacement for years. Their new ad campaign is a winner in my humble opinion. They call it “Get Around Knee.” The term “around” has two meanings. The first is the obvious one about […]

Continue Reading

Multicultural Illiteracy

Multicultural Illiteracy “Most companies are not ready for the new realities of diversity.” -Bob Ehrlich I have to admit I am quite ill-prepared for the new multicultural America. I do not speak Spanish, Russian, Arabic, Korean, or Chinese. I have a new daughter-in-law from Venezuela and although she speaks perfect unaccented English, her mother does […]

Continue Reading

Viva Vivus!

Viva Vivus! “Weight loss drugs will be an ideal DTC category.” -Bob Ehrlich Finally FDA has approved Vivus obesity drug Qsymia, formerly known as Qnexa. FDA required the name change to avoid confusion with other drugs. This drug will be a blockbuster for obvious reasons. Americans have shown no success in losing and keeping weight […]

Continue Reading

Heath Care Mandate

Heath Care Mandate “The ACA will be implemented and we will learn to deal with it.” -Bob Ehrlich A Supreme Surprise? Ok. Let’s digest the Court decision upholding the Affordable Care Act (ACA), also lovingly known as Obamacare. Is this good news or bad news? Let me be totally non-ideological here. We need a better […]

Continue Reading

500

500 “I probably have another 500 columns to write…” -Bob Ehrlich  500! This is my 500th column. It is good to see DTC is still here and thriving or else writing new columns would be difficult. While many in Congress and several noted consumerists wish DTC was banned it is clear now that the right […]

Continue Reading