About Croom Lawrence
For more than 16 years, Croom has led integrated customer relationship marketing engagements that have driven growth for Fortune 500 companies, particularly for pharmaceuticals, biologics, medical device, and health food brands. He recently joined Merkle as the Customer Experience Lead in Life Sciences.
Croom is recognized as one of the pharma industry's most innovative marketers. He has helped brands at all stages achieve new trajectories in growth by identifying research-based insights, delivering breakthrough creative, changing patient behavior, and improving health outcomes through effective marketing interventions.
Croom was one of the founding members of the Strategy & Insights group at Wunderman, DC, an early member of the Consumer Communications and e-Marketing groups at Wyeth/Pfizer and Merck & Co, and the digital communications COE at Ironwood Pharmaceuticals, a pioneer in patient relationship marketing through paid, earned, owned, and shared channels. He is one of the founding members of the Health Committee of the Word of Mouth Marketing Association.
He holds an MBA in marketing from the American Graduate School of International Management, and a B.A. in government and foreign affairs from the University of Virginia.
Healthcare is the most personal of categories, and the micro-/macro-economic benefits of addressing individual patient needs and barriers at population-level scale are huge. Digital marketers from the early 2000s will remember the earliest pushes into personalization – most efforts were not successful. But a lot has changed, especially in the past year. A new generation […]