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Three Companies Join as Members of PoC3

Three new member companies have joined the Point of Care Communication Council (PoC3), as announced this month: CoverWrap Communications, Rx EDGE Media Network, and Targeted Media Health (a division of Meredith Corporation). In addition to “[helping] influence and amplify the future of POC marketing. In the near term, they plan to immerse into the PoC3 […]

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Inaugural Sharecare Awards Recognized Health & Wellness Excellence

Sharecare recently launched its first-ever Sharecare Awards, honoring standout health and wellness programming and productions. The evening was hosted by Dr. Mehmet Oz, cofounder of Sharecare, and his daughter, Daphne Oz, at the Atlanta History Center. Winners included Pfizer’s “This is Living with Cancer” for the Chronic Conditions category; “Healthy Living Video Shorts” by the […]

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The Best Marketing Strategies for the Pharmaceutical Industry

The pharmaceutical industry is one of the most powerful sectors in the United States. The United States government has long realized how much of an influence the industry has had since its origin over a century ago and has regulated the industry as such. Pharmaceutical companies’ largest expenses are research and development costs, which typically […]

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Nathan Lucht

Rx EDGE Media Network Announces New President and CEO

Nathan “Nate” Lucht has joined Rx EDGE® Media Network as President and CEO, as it was announced in a news release yesterday. He will take the reigns from former CEO, Jim O’Dea, who will continue on with the company as Chairman. Having held leadership roles with companies such as General Mills, Boston Consulting Group, and IRI, […]

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Healthline Launches Breast Cancer Support App

Breast Cancer Healthline launched shortly before Breast Cancer Awareness month in October. This new app provides 1:1 support for patients, survivors, and caregivers through an online community that offers shared experiences, advice and encouragement, as well as the latest news, research, and information, all in real-time. As stated in the news release, “Designed by Healthline to […]

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The Need for a Common Currency in POC

Sponsored Content You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand […]

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FDA Launches Mobile App ‘Drugs@FDA Express’

The FDA recently released “Drugs@FDA Express”, a mobile app that allows users to search for information about FDA-approved brand and generic prescriptions, OTC medications, and biological therapeutic products. The mobile app is a “light” version of the full website, with the app omitting letters and reviews – although the app’s homepage states this and includes a […]

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