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Author Archive | Ritesh Patel & Jen Werther


How Privacy-Safe Health Data Will Transform Digital Marketing in Pharma

Image Source: Shutterstock The last decade saw an explosion of health data from sources including the digitization of health records, genomics, wearables, insurance claims, and more – which by some estimates now represents about 30% of the world’s data volume. When combined with the power of machine learning, this data has the potential to reveal […]

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