About Ritesh Patel & Jen Werther
Ritesh Patel brings more than 19+ years of digital experience to FINN Partners. A digital and social evangelist, Ritesh works with PR, creative and planning groups to bring client campaigns to life for the digital world, and consults with major clients on digital health, digital therapeutics, digital transformation and innovation in the healthcare arena globally. Over his 19+ year career, Ritesh has created many new innovations for clients across digital and omnichannel strategy, technology development and innovation services, from EHR strategy to the use of A/R, V/R Chatbots and voice activated systems for marketers. Prior to joining FINN, he served for seven years as the Chief Digital Officer – Health at Ogilvy, and for five years as the Global Head of Digital & Innovation at inVentiv Health. As a young man, he joined Agency.com and quickly began to consult with major fortune 500 companies to evangelize the merits of the World Wide Web. Ritesh is passionate about educating his peers and his clients about what the future of digital looks like for healthcare and, in addition to all the innovations he's been responsible for bringing forward, he has taken his mission on the road and speaks at a wide variety of digital and healthcare-centered events across the world.
With a background in media planning, Jen Werther has built her career around helping pharma clients develop effective strategies for reaching healthcare audiences. In her current role, she serves as Chief Strategy Officer at DeepIntent, a healthcare advertising technology company founded on the belief that ad tech can measurably improve the lives of patients. The DeepIntent Healthcare Advertising Platform is the first and only demand side platform able to optimize advertising campaigns in-flight to increase audience quality and script performance using real-world clinical data. During her time at DeepIntent, Werther has been instrumental in leading the industry forward with data-driven solutions built with healthcare marketers in mind. These include a custom modeling solution proven to increase audience quality by 30% and an optimization engine that optimizes live campaigns using real-world clinical data and machine learning, both of which received patents in 2021. In 2022, she was named an ELITE Strategist by PM360 Magazine. In her own words, Werther “grew up doing strategic media planning” within the pharma landscape, and then transitioned to solving pharma business challenges through the use of data and technology. Prior to her role at DeepIntent, she spent the majority of her career on the agency side, working at Mindshare, PHD Media, Annalect, and Ogilvy CommonHealth Worldwide, where she was Director of Digital Strategy. While at Ogilvy, she was named Woman to Watch by MM&M. Werther holds a degree in Communication & Culture and Telecommunications from Indiana University Bloomington. She lives in Hillsdale, New Jersey, with her husband and two young daughters. In her spare time, she enjoys being a mom, cooking, reading, and exercising on her Peloton.
