Top Menu

Author Archive | Jackie Drees

Image Source: Shutterstock

How Can Pharma Win LGBTQ+ Patients’ Trust? 

Image Source: Shutterstock The LGBTQ+ community encompasses a wide range of patients across all races, ethnicities and gender identities. However, when seeking healthcare resources and support, many of these patients feel underrepresented and mistrustful of pharma advertising, new data shows.   Less than half (44%) of LGBTQ+ patients feel that pharma ads reflect their experience […]

Continue Reading 0
Back view of unrecognizable young casual male tourist sitting on wooden bench near laptop in grassland and reading message on mobile phone on sunny day

Reaching Rural Patients: How Pharma Marketers Can Best Engage Online

Image Source: Shutterstock While the notion has long prevailed that rural Americans live in the “digital dark,” new data suggests that rural patients are actually online just as much as their urban counterparts. And, thanks in part to widespread smartphone and data-plan usage, pharma marketers can now reach all patients—no matter their geographic location—more easily […]

Continue Reading 0