Sponsored Content Healthline Insider Q and A: A series of conversations with experts from the digital, health and marketing industries. Why? Because different perspectives enrich us and make us smarter, stronger, and more aware. Healthline Insider’s Ingrid Eberly sat down for a conversation with our SVP of Media Strategy & Revenue, Dante Gaudio, on the […]
Sponsored Content A varied media mix that includes effective print tactics, is fundamental to unlock the full value of a Point of Care sponsorship program. Like numerous other media environments in recent years, the Point of Care landscape has become increasingly focused on digital platforms. From televisions to touchscreens, providers have created a wealth of […]
Sponsored Content What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials – but you and I are not the average healthcare consumers. That’s why, despite […]
During a recent dinner among fellow DTC marketers, I asked who believed it was critical for their brand to be on social media. All answered yes. Then I asked how many of the pharma brands they work on have made the leap. Only half answered yes. I turned my attention to the “no” group to […]
In today’s world, consumers expect personalized, relevant communications tailored to their specific needs. The consumer goods, retail, fashion, and travel industries all reach these levels of personalization, but how can pharma marketers reach consumers on such an individualized level in such a regulated space? Enter data-driven marketing. The promise of big data has largely remained […]
Announced on Diabetes Alert Day, March 26th, PatientPoint and the American Medical Association (AMA) are developing content to educate patients and their HCPs about the risks of type 2 diabetes as well as cardiovascular disease. The collaboration will utilize PatientPoint’s in-office technology to encourage patients to have an informed conversation about either condition, with the goal of […]
Sharecare recently launched its first-ever Sharecare Awards, honoring standout health and wellness programming and productions. The evening was hosted by Dr. Mehmet Oz, cofounder of Sharecare, and his daughter, Daphne Oz, at the Atlanta History Center. Winners included Pfizer’s “This is Living with Cancer” for the Chronic Conditions category; “Healthy Living Video Shorts” by the […]
HCB Health has created three internal business units to “best serve an increasingly diverse set of clients and to help manage the firm’s rapid growth,” according to a recently news release. The three units – MedTech, BioPharma, and Health & Wellness – will manage their own P&Ls as well as each having its own dedicated team. […]
Dan Chichester has re-joined Ogilvy Health, after a five-year hiatus, as Chief Experience Officer (CXO). In this newly-created role, he will be “responsible for driving forward Ogilvy Health’s innovation, digital strategy, and brand engagement,” the news release stated. Andrew Schirmer, CEO of Ogilvy Health was quoted in the release, stating, “Today, everything in the marketing, communications, […]
Stacey Singer, an agency growth specialist of 30 years, recently announced the launch of her own independent agency consultancy. Having left her post with WPP, where she most recently built and managed their global Client Satisfaction Center of Excellence, Singer told DTC Perspectives that she identified a growing need to help better serve agency accounts […]
