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Top 25 DTC Marketers of the Year

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 15th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2016 Top 25 DTC Marketers and Hall of Fame class on the evening of April 19 sponsored […]

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Get with the Program(matic)

The experience of encountering advertising tailored to one’s behaviors or interests on the internet has become ubiquitous in a very short time. We’ve all had that experience – shopping for a particular shoe on Zappos or gadget on Amazon, not buying it, then having an ad for that shoe or that gadget magically appear in […]

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Register for GOLD – Best Value for the DTC National 2012

  The DTC National Gold Pass is the ‘Best Value’ Option for Attendees interested in the full DTC National experience. From streamlining the check-in process to post-conference access of the conference videos, the Gold Pass includes a great bundle of conference elements. Attend the pre-conference workshop on targetted DTC marketing options and use your $199 […]

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Bob Ehrlich’s blog on blogs – August 19, 2008

John Mack in his Pharma Marketing Blog of 8/14 wrote an interesting piece called Rethinking the Value of DTC Advertising . Mack says that the numbers of patients who visit and ask doctors about advertised drugs is very low. Therefore, he wonders how the expenditures can pay back on this low a number of patient […]

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Bob Ehrlich's blog on blogs – July 29, 2008

Cliff Mintz in BioJobBlog (July 12) says pharma has discovered You Tube in a big way. He says many drug companies are using it to post ads, educational videos and creating contests for consumers to create videos on what it is like to have certain diseases. He singles out J&J saying “these pharma assaults on […]

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blogspectives June 16, 2008

Ed Silverman in Pharmalot (June 11) comments on the FDA’s report that the biggest reporter of adverse events is now the consumer, not the doctor. In 2007, consumers reported 174,000 events versus only 121,000 from doctors. My take is that part of the reason consumers report more adverse events is familiarity with the side effects […]

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blogspectives – June 2, 2008

Welcome to our first issue of Blogspectives. Bi-weekly I will comment on health blogs that discuss pharmaceutical marketing, public policy, and consumer trends and behavior. This is not a blog recap per se, but my editorial spin, comment, rebuttal or agreement with those bloggers. I scan what I believe are relevant blogs to the DTC […]

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