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Author Archive | Jennifer Kovack

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A One-on-One with Galderma VP & General Manager of the U.S. A&C Business Unit Alisa Lask: How Digital is Transforming their Patient Communications

In mid-September, DTC Perspectives spoke with Alisa Lask, the VP and General Manager of Aesthetic & Corrective Business Unit from Galderma, about the evolution of their digital marketing. “Digital has had a really powerful impact on the aesthetics brands,” she noted. Galderma’s aesthetics business unit is already seeing a large usage of their various digital […]

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Jennifer Aniston Teams with Shire, Digitas Health LifeBrands to Launch ‘eyelove’

Shire and Digitas Health LifeBrands (the agency of record) announced a new celebrity spokesperson today, partnering with Jennifer Aniston to raise awareness and understanding of chronic dry eye. By sharing her own experiences with the condition, she hopes to “educate and inspire people” to learn and communicate more with their healthcare professional. According to the news […]

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ASHP Joins AMA in Seeking DTC Ban

The American Society of Health-System Pharmacists (ASHP) has joined the American Medical Association (AMA) in calling for a ban on DTC advertising. Announced during an annual meeting of the ASHP House of Delegates during their Summer Meetings and Exhibition last week, the national pharmacist group approved a new policy calling on Congress to ban all […]

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What Do YOU Find Important in Your Partnerships?

This past summer, independent advertising agency RPA and USA TODAY released a survey revealing how crucial trust among agencies and clients is to creative success. The results, shared at the Cannes Lions International Festival of Creativity, showed that the overwhelming majority (98%) of executives from both the agency and client-sides believed “that the best work […]

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