On Tuesday, President-Elect Donald Trump announced his nomination for Rep. Tom Price (R-GA) for Secretary of the U.S. Department of Health and Human Services. In 2010, Rep. Price spoke at our conference and discussed the role of the federal government in healthcare and health insurance. To hear his views on health, and government’s place in healthcare watch the video below.
Sign up to receive an article in our weekly DTC in Perspective Newsletter on Friday, December 2nd by DTC Perspectives’ CEO, Bob Ehrlich, discussing what Tom Price’s role as Secretary of HHS may look like for our country.
“As head of Health and Human Services, Dr. Tom Price will likely add numerous free market solutions to health care. This will lead to many opportunities for innovation for drug companies in patient engagement.” says Bob Ehrlich, CEO, DTC Perspectives.
DTC Perspectives will have thought leaders explain what Tom Price, Donald Trump, and the as of yet unnamed head of the FDA will mean to your drugs, marketing, and healthcare at our 2017 DTC National Conference. Policy experts and Former head of the FDA Dr. David Kessler will break down what this new administration intends to do that may impact your efforts over the next four years.
The 2017 DTC National Conference will be held April 5-7 at the Westin Copley Place Boston and is the largest annual conference focused solely on direct-to-consumer (DTC) pharmaceutical marketing, which boasts an impressive speaker lineup, awards ceremonies, and business networking.
In addition to groundbreaking case studies and speakers, three prestigious award celebrations will take place at the DTC National Conference: The DTC Hall of Fame, Top 25 Marketers, and Advertising Awards. The Hall of Fame and Top 25 Marketers ceremony, sponsored by Context Media:Health, will take place on April 5 and recognize those individuals who have shaped the DTC landscape. The Ad Awards, sponsored by Health Monitor Network, showcase DTC marketing excellence in a field with multiple constituencies, varying needs and significant communication challenges. Gold, Silver, and Bronze winners will be announced on April 6 during a ceremonial dinner.
The DTC National Conference is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers. Please visit our website for complete agenda information and additional details and pass information. Interested individuals can register online or by calling DTC Perspectives’ offices at 770-302-6273.