SVP and Healthcare Practice Leader, MetrixLab
Frank is a communications expert who leads the healthcare practice at MetrixLab. He began working for Pharma companies such as Eli Lilly, AstraZeneca and Wyeth in 2000, building on experience working with some of the world’s strongest consumer companies. He leveraged brand and communications experience to building the marketing programs for blockbuster Rx brands such as Nexium, Cialis, Plavix, Ambien, Crestor, Effexor and Seroquel. He is excited to participate in the current DTC marketing renaissance that embraces a combination of media channels including digital. This new wave of marketing enables clients with modest budgets to achieve outstanding results.